Mountain Dew White Out Consumer Insights

Who buys Mountain Dew White Out?

A Mountain Dew White Out consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew White Out consumers are more likely to purchase Mountain Dew White Out during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Pepsi, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew White Out Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$38.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew White Out Consumer Demographics

demographic
index
Female
92
Male
174
<24
142
25-34
108
35-44
83
45-54
132
55-64
62
65+
104
African American
103
Asian
44
Caucasian
114
Hispanic
33
demographic
index
Has Kids
97
No Kids
107
- $20k
201
$20k-40k
155
$40k-60k
123
$60k-80k
89
$80k-100k
63
$100k-125k
51
$125k +
29
No College
129
College
99
Adv. Degree
72

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Mountain Dew White Out Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.1x
Pepsi 6.8x
Hefty 6.5x
Totino's Party Pizza 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
284

Where is Mountain Dew White Out Purchased?

channels
index
Dollar
69
Drug
32
Food
68
Gas & Convenience
899
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Diet Mountain Dew 2.0x
Totino's Pizza Rolls 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
96
Credit
79
Debit
111
Food Stamps
204

When is Mountain Dew White Out Purchased?

day of week
Sun
15.3%
Mon
11.5%
Tue
13.7%
Wed
10.5%
Thu
12.2%
Fri
15.5%
Sat
21.3%
time of day
Morning
12.6%
Noon
14.6%
Afternoon
32.4%
Evening
28.8%
Late
11.6%

About Our Mountain Dew White Out Consumer Insights

How do we know who buys Mountain Dew White Out? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mountain Dew White Out consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.