Mountain Dew White Out Consumer Insights

Who buys Mountain Dew White Out? A Mountain Dew White Out consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew White Out consumers are more likely to purchase Mountain Dew White Out during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Pepsi, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain Dew White Out Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$38.79

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  • Behavioral data
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  • Recent demographic data

Mountain Dew White Out Consumer Demographics

demographic
index
Female
92
Male
174
<24
142
25-34
108
35-44
83
45-54
132
55-64
62
65+
104
African American
103
Asian
44
Caucasian
114
Hispanic
33
demographic
index
Has Kids
97
No Kids
107
- $20k
201
$20k-40k
155
$40k-60k
123
$60k-80k
89
$80k-100k
63
$100k-125k
51
$125k +
29
No College
129
College
99
Adv. Degree
72

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Mountain Dew White Out Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.1x
Pepsi 6.8x
Hefty 6.5x
Totino's Party Pizza 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
284

Where is Mountain Dew White Out Purchased?

channels
index
Dollar
69
Drug
32
Food
68
Gas & Convenience
899
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Diet Mountain Dew 2.0x
Totino's Pizza Rolls 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
96
Credit
79
Debit
111
Food Stamps
204

When is Mountain Dew White Out Purchased?

day of week
Sun
15.3%
Mon
11.5%
Tue
13.7%
Wed
10.5%
Thu
12.2%
Fri
15.5%
Sat
21.3%
time of day
Morning
12.6%
Noon
14.6%
Afternoon
32.4%
Evening
28.8%
Late
11.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain Dew White Out consumers purchase?

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Why do Mountain Dew White Out consumers try new brands?

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Where do Mountain Dew White Out consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain Dew White Out Target Market

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Who actually buys Mountain Dew White Out? Do these consumers match the intended target market of Mountain Dew White Out?

Thought bubble

What motivates the target market to purchase Mountain Dew White Out?

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What other target market should Mountain Dew White Out look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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