Mountain Dew White Out Consumer Insights

Who buys Mountain Dew White Out?

A Mountain Dew White Out consumer is generally very low income, Caucasian, and adolescent age. Mountain Dew White Out consumers are more likely to purchase Mountain Dew White Out during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Pepsi, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain Dew White Out Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.7%
Total Basket $ (median)
$38.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain Dew White Out Consumer Demographics

demographic
index
Female
92
Male
174
<24
142
25-34
108
35-44
83
45-54
132
55-64
62
65+
104
African American
103
Asian
44
Caucasian
114
Hispanic
33
demographic
index
Has Kids
97
No Kids
107
- $20k
201
$20k-40k
155
$40k-60k
123
$60k-80k
89
$80k-100k
63
$100k-125k
51
$125k +
29
No College
129
College
99
Adv. Degree
72

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Mountain Dew White Out Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.1x
Pepsi 6.8x
Hefty 6.5x
Totino's Party Pizza 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
284

Where is Mountain Dew White Out Purchased?

channels
index
Dollar
69
Drug
32
Food
68
Gas & Convenience
899
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.0x
Diet Mountain Dew 2.0x
Totino's Pizza Rolls 1.9x
Marlboro 1.9x

How Did They Pay?

method
index
Cash
96
Credit
79
Debit
111
Food Stamps
204

When is Mountain Dew White Out Purchased?

day of week
Sun
15.3%
Mon
11.5%
Tue
13.7%
Wed
10.5%
Thu
12.2%
Fri
15.5%
Sat
21.3%
time of day
Morning
12.6%
Noon
14.6%
Afternoon
32.4%
Evening
28.8%
Late
11.6%

Get More Mountain Dew White Out Data

Contact us for the latest Mountain Dew White Out consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mountain Dew White Out consumers switch to?

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Why do consumers stop buying Mountain Dew White Out products?

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Which retailers do Mountain Dew White Out shoppers prefer to shop at?

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What motivates consumers to try Mountain Dew White Out products?

Research the Mountain Dew White Out Target Market

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Who actually buys Mountain Dew White Out? Do these consumers match the intended target market of Mountain Dew White Out?

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What motivates the target market to buy Mountain Dew White Out?

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What other target market should Mountain Dew White Out look at?

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Which other brands have a similar target market?

About Our Mountain Dew White Out Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.