Mountain High Consumer Insights

Who buys Mountain High?

A Mountain High consumer is generally higher income, Asian, and adolescent age. Mountain High consumers are more likely to purchase Mountain High during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Mountain High Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$53.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mountain High Consumer Demographics

demographic
index
Female
93
Male
172
<24
179
25-34
112
35-44
90
45-54
99
55-64
63
65+
161
African American
37
Asian
268
Caucasian
78
Hispanic
133
demographic
index
Has Kids
91
No Kids
121
- $20k
112
$20k-40k
92
$40k-60k
89
$60k-80k
94
$80k-100k
83
$100k-125k
126
$125k +
124
No College
81
College
98
Adv. Degree
131

Understand Mountain High Consumer Behavior

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Mountain High Basket Affinity & Size

brand
basket affinity
Oroweat 17.2x
Horizon Organic 11.9x
Driscoll's 9.7x
Post Honey Bunches Of Oats 7.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
326

Where is Mountain High Purchased?

channels
index
Club
185
Dollar
33
Drug
42
Food
169
Gas & Convenience
1
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Horizon Organic 2.0x
Taylor Farms 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
139
Credit
104
Debit
81
Food Stamps
66

When is Mountain High Purchased?

day of week
Sun
16.3%
Mon
17.0%
Tue
13.1%
Wed
12.9%
Thu
12.2%
Fri
13.0%
Sat
15.5%
time of day
Morning
14.0%
Noon
18.7%
Afternoon
34.5%
Evening
27.2%
Late
5.5%

About Our Mountain High Consumer Insights

How do we know who buys Mountain High? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mountain High consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.