Move Over Butter Consumer Insights

Who buys Move Over Butter?

A Move Over Butter consumer is generally very low income, Caucasian, and older age. Move Over Butter consumers are more likely to purchase Move Over Butter during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Move Over Butter Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.28
% of Basket $ (median)
2.1%
Total Basket $ (median)
$59.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Move Over Butter Consumer Demographics

demographic
index
Female
102
Male
79
<24
82
25-34
71
35-44
99
45-54
110
55-64
162
65+
161
African American
98
Asian
23
Caucasian
111
Hispanic
42
demographic
index
Has Kids
96
No Kids
108
- $20k
201
$20k-40k
122
$40k-60k
120
$60k-80k
98
$80k-100k
66
$100k-125k
86
$125k +
28
No College
181
College
87
Adv. Degree
65

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Move Over Butter Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.9x
Blue Bonnet 7.7x
Libby's 7.6x
Velveeta 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
488

Where is Move Over Butter Purchased?

channels
index
Food
71
Gas & Convenience
15
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.1x
Armour 1.9x
Sunbeam 1.9x
Diet Mountain Dew 1.8x

How Did They Pay?

method
index
Cash
103
Credit
74
Debit
123
Food Stamps
126

When is Move Over Butter Purchased?

day of week
Sun
17.0%
Mon
10.4%
Tue
11.3%
Wed
11.2%
Thu
12.4%
Fri
19.0%
Sat
18.6%
time of day
Morning
16.7%
Noon
17.4%
Afternoon
33.9%
Evening
25.6%
Late
6.5%

Get More Move Over Butter Data

Contact us for the latest Move Over Butter consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Move Over Butter consumers switch to?

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Why do consumers stop buying Move Over Butter products?

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Which retailers do Move Over Butter shoppers prefer to shop at?

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What motivates consumers to try Move Over Butter products?

Research the Move Over Butter Target Market

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Who actually buys Move Over Butter? Do these consumers match the intended target market of Move Over Butter?

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What motivates the target market to buy Move Over Butter?

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What other target market should Move Over Butter look at?

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Which other brands have a similar target market?

About Our Move Over Butter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.