Move Over Butter Consumer Insights

Who buys Move Over Butter? A Move Over Butter consumer is generally very low income, Caucasian, and older age. Move Over Butter consumers are more likely to purchase Move Over Butter during larger pantry stocking trips. Brands such as Sunny Meadow, Blue Bonnet, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Move Over Butter Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
2.1%
Total Basket $ (median)
$59.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Move Over Butter Consumer Demographics

demographic
index
Female
102
Male
79
<24
82
25-34
71
35-44
99
45-54
110
55-64
162
65+
161
African American
98
Asian
23
Caucasian
111
Hispanic
42
demographic
index
Has Kids
96
No Kids
108
- $20k
201
$20k-40k
122
$40k-60k
120
$60k-80k
98
$80k-100k
66
$100k-125k
86
$125k +
28
No College
181
College
87
Adv. Degree
65

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Move Over Butter Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.9x
Blue Bonnet 7.7x
Libby's 7.6x
Velveeta 6.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
488

Where is Move Over Butter Purchased?

channels
index
Food
71
Gas & Convenience
15
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 2.1x
Armour 1.9x
Sunbeam 1.9x
Diet Mountain Dew 1.8x

How Did They Pay?

method
index
Cash
103
Credit
74
Debit
123
Food Stamps
126

When is Move Over Butter Purchased?

day of week
Sun
17.0%
Mon
10.4%
Tue
11.3%
Wed
11.2%
Thu
12.4%
Fri
19.0%
Sat
18.6%
time of day
Morning
16.7%
Noon
17.4%
Afternoon
33.9%
Evening
25.6%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Move Over Butter consumers purchase?

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Why do Move Over Butter consumers try new brands?

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Where do Move Over Butter consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Move Over Butter Target Market

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Who actually buys Move Over Butter? Do these consumers match the intended target market of Move Over Butter?

Thought bubble

What motivates the target market to purchase Move Over Butter?

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What other target market should Move Over Butter look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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