Mr. Clean Consumer Insights

Who buys Mr. Clean?

A Mr. Clean consumer is generally very low income, African American, and senior age. Mr. Clean consumers are more likely to purchase Mr. Clean during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Clean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.47
% of Basket $ (median)
6.8%
Total Basket $ (median)
$51.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Clean Consumer Demographics

demographic
index
Female
102
Male
82
<24
89
25-34
96
35-44
99
45-54
105
55-64
107
65+
111
African American
122
Asian
73
Caucasian
101
Hispanic
101
demographic
index
Has Kids
97
No Kids
106
- $20k
107
$20k-40k
106
$40k-60k
99
$60k-80k
98
$80k-100k
96
$100k-125k
95
$125k +
99
No College
114
College
99
Adv. Degree
89

Understand Mr. Clean Consumer Behavior

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Mr. Clean Basket Affinity & Size

brand
basket affinity
Swiffer 13.3x
Lysol 11.0x
Clorox 10.5x
Febreze 10.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
357

Where is Mr. Clean Purchased?

channels
index
Beauty
10
Club
96
Dollar
857
Drug
48
Food
62
Gas & Convenience
4
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.3x
Marlboro Gold Pack 1.3x
Swiffer 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
102
Food Stamps
53

When is Mr. Clean Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.0%
Wed
11.7%
Thu
11.9%
Fri
14.5%
Sat
19.6%
time of day
Morning
16.9%
Noon
19.3%
Afternoon
35.1%
Evening
23.0%
Late
5.7%

Get More Mr. Clean Data

Contact us for the latest Mr. Clean consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mr. Clean consumers switch to?

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Why do consumers stop buying Mr. Clean products?

Store front

Which retailers do Mr. Clean shoppers prefer to shop at?

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What motivates consumers to try Mr. Clean products?

Research the Mr. Clean Target Market

Arrow and target

Who actually buys Mr. Clean? Do these consumers match the intended target market of Mr. Clean?

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What motivates the target market to purchase Mr. Clean?

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What other target market should Mr. Clean look at?

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Which other brands have a similar target market?

About Our Mr. Clean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.