Mr. Clean Consumer Insights

Who buys Mr. Clean?

A Mr. Clean consumer is generally very low income, African American, and senior age. Mr. Clean consumers are more likely to purchase Mr. Clean during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Clean Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.47
% of Basket $ (median)
6.8%
Total Basket $ (median)
$51.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Clean Consumer Demographics

demographic
index
Female
102
Male
82
<24
89
25-34
96
35-44
99
45-54
105
55-64
107
65+
111
African American
122
Asian
73
Caucasian
101
Hispanic
101
demographic
index
Has Kids
97
No Kids
106
- $20k
107
$20k-40k
106
$40k-60k
99
$60k-80k
98
$80k-100k
96
$100k-125k
95
$125k +
99
No College
114
College
99
Adv. Degree
89

Understand Mr. Clean Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mr. Clean Basket Affinity & Size

brand
basket affinity
Swiffer 13.3x
Lysol 11.0x
Clorox 10.5x
Febreze 10.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
357

Where is Mr. Clean Purchased?

channels
index
Beauty
10
Club
96
Dollar
857
Drug
48
Food
62
Gas & Convenience
4
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.3x
Marlboro Gold Pack 1.3x
Swiffer 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
102
Food Stamps
53

When is Mr. Clean Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.0%
Wed
11.7%
Thu
11.9%
Fri
14.5%
Sat
19.6%
time of day
Morning
16.9%
Noon
19.3%
Afternoon
35.1%
Evening
23.0%
Late
5.7%

About Our Mr. Clean Consumer Insights

How do we know who buys Mr. Clean? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mr. Clean consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.