Mr. Goodbar Consumer Insights

Who buys Mr. Goodbar?

A Mr. Goodbar consumer is generally very low income, African American, and senior age. Mr. Goodbar consumers are more likely to purchase Mr. Goodbar during larger pantry stocking trips. Brands such as Kit Kat, Snickers, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Goodbar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.44
% of Basket $ (median)
7.2%
Total Basket $ (median)
$19.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Goodbar Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
114
35-44
77
45-54
102
55-64
144
65+
172
African American
264
Asian
73
Caucasian
94
Hispanic
88
demographic
index
Has Kids
84
No Kids
137
- $20k
143
$20k-40k
129
$40k-60k
128
$60k-80k
90
$80k-100k
88
$100k-125k
55
$125k +
59
No College
121
College
101
Adv. Degree
70

Understand Mr. Goodbar Consumer Behavior

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Mr. Goodbar Basket Affinity & Size

brand
basket affinity
Kit Kat 16.6x
Snickers 11.2x
Twix 9.8x
Reese's Peanut Butter Cups 8.9x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
217

Where is Mr. Goodbar Purchased?

channels
index
Club
199
Dollar
316
Drug
239
Food
92
Gas & Convenience
195
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 1.8x
Sunbeam 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
143
Credit
82
Debit
94
Food Stamps
118

When is Mr. Goodbar Purchased?

day of week
Sun
15.6%
Mon
12.4%
Tue
13.7%
Wed
12.8%
Thu
13.7%
Fri
15.9%
Sat
15.9%
time of day
Morning
14.4%
Noon
14.8%
Afternoon
36.2%
Evening
29.5%
Late
5.1%

About Our Mr. Goodbar Consumer Insights

How do we know who buys Mr. Goodbar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mr. Goodbar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.