Mr. Plumber Consumer Insights

Who buys Mr. Plumber?

A Mr. Plumber consumer is generally lower income, African American, and senior age. Mr. Plumber consumers are more likely to purchase Mr. Plumber during larger pantry stocking trips. Brands such as Cottonelle, Glade, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Plumber Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Plumber Consumer Demographics

demographic
index
Female
98
Male
118
<24
128
25-34
108
35-44
85
45-54
99
55-64
127
65+
136
African American
240
Asian
44
Caucasian
100
Hispanic
86
demographic
index
Has Kids
84
No Kids
135
- $20k
143
$20k-40k
153
$40k-60k
117
$60k-80k
105
$80k-100k
67
$100k-125k
60
$125k +
39
No College
128
College
93
Adv. Degree
101

Understand Mr. Plumber Consumer Behavior

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Mr. Plumber Basket Affinity & Size

brand
basket affinity
Cottonelle 13.2x
Glade 11.2x
Gain 9.9x
Dawn 9.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
204

Where is Mr. Plumber Purchased?

channels
index
Dollar
3944
Drug
2
Food
5
Gas & Convenience
99
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Libby's 1.6x
Marlboro Gold Pack 1.6x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
177
Credit
85
Debit
85
Food Stamps
42

When is Mr. Plumber Purchased?

day of week
Sun
18.8%
Mon
12.2%
Tue
12.8%
Wed
11.3%
Thu
11.8%
Fri
13.8%
Sat
19.3%
time of day
Morning
15.8%
Noon
18.4%
Afternoon
35.7%
Evening
26.4%
Late
3.6%

Get More Mr. Plumber Data

Better understand Mr. Plumber consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Mr. Plumber consumers switch to?

Stop sign

Why do consumers stop buying Mr. Plumber products?

Store front

Which retailers do Mr. Plumber shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mr. Plumber products?

Research the Mr. Plumber Target Market

Arrow and target

Who actually buys Mr. Plumber? Do these consumers match the intended target market of Mr. Plumber?

Thought bubble

What motivates the target market to buy Mr. Plumber?

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What other target market should Mr. Plumber look at?

Venn diagram

Which other brands have a similar target market?

About Our Mr. Plumber Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.