Mr. Plumber Consumer Insights

Who buys Mr. Plumber? A Mr. Plumber consumer is generally lower income, African American, and senior age. Mr. Plumber consumers are more likely to purchase Mr. Plumber during larger pantry stocking trips. Brands such as Cottonelle, Glade, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Mr. Plumber Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.0%
Total Basket $ (median)
$12.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mr. Plumber Consumer Demographics

demographic
index
Female
98
Male
118
<24
128
25-34
108
35-44
85
45-54
99
55-64
127
65+
136
African American
240
Asian
44
Caucasian
100
Hispanic
86
demographic
index
Has Kids
84
No Kids
135
- $20k
143
$20k-40k
153
$40k-60k
117
$60k-80k
105
$80k-100k
67
$100k-125k
60
$125k +
39
No College
128
College
93
Adv. Degree
101

Understand Mr. Plumber Consumer Behavior

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Mr. Plumber Basket Affinity & Size

brand
basket affinity
Cottonelle 13.2x
Glade 11.2x
Gain 9.9x
Dawn 9.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
186
Pantry Stocking (21+ Items)
204

Where is Mr. Plumber Purchased?

channels
index
Dollar
3944
Drug
2
Food
5
Gas & Convenience
99
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Libby's 1.6x
Marlboro Gold Pack 1.6x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
177
Credit
85
Debit
85
Food Stamps
42

When is Mr. Plumber Purchased?

day of week
Sun
18.8%
Mon
12.2%
Tue
12.8%
Wed
11.3%
Thu
11.8%
Fri
13.8%
Sat
19.3%
time of day
Morning
15.8%
Noon
18.4%
Afternoon
35.7%
Evening
26.4%
Late
3.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mr. Plumber consumers purchase?

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Why do Mr. Plumber consumers try new brands?

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Where do Mr. Plumber consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mr. Plumber Target Market

Arrow and target

Who actually buys Mr. Plumber? Do these consumers match the intended target market of Mr. Plumber?

Thought bubble

What motivates the target market to purchase Mr. Plumber?

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What other target market should Mr. Plumber look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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