Mr. Sketch Consumer Insights

Who buys Mr. Sketch?

A Mr. Sketch consumer is generally slightly higher income, Caucasian, and lower middle age. Mr. Sketch consumers are more likely to purchase Mr. Sketch during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Sketch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.47
% of Basket $ (median)
11.3%
Total Basket $ (median)
$48.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Sketch Consumer Demographics

demographic
index
Female
103
Male
67
<24
34
25-34
111
35-44
130
45-54
63
55-64
58
65+
23
African American
41
Asian
48
Caucasian
109
Hispanic
91
demographic
index
Has Kids
121
No Kids
53
- $20k
62
$20k-40k
90
$40k-60k
94
$60k-80k
84
$80k-100k
150
$100k-125k
92
$125k +
125
No College
65
College
101
Adv. Degree
136

Understand Mr. Sketch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mr. Sketch Basket Affinity & Size

brand
basket affinity
Crayola 46.8x
Hershey's Kisses 9.0x
Cadbury 8.2x
Skittles 7.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
351

Where is Mr. Sketch Purchased?

channels
index
Club
2
Dollar
84
Drug
356
Food
2
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.6x
CoverGirl 1.6x
Totino's Pizza Rolls 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
106
Food Stamps
40

When is Mr. Sketch Purchased?

day of week
Sun
14.5%
Mon
12.7%
Tue
12.6%
Wed
12.6%
Thu
12.6%
Fri
15.1%
Sat
19.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
36.0%
Evening
26.4%
Late
7.4%

Get More Mr. Sketch Data

Contact us for the latest Mr. Sketch consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Mr. Sketch consumers switch to?

Stop sign

Why do consumers stop buying Mr. Sketch products?

Store front

Which retailers do Mr. Sketch shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mr. Sketch products?

Research the Mr. Sketch Target Market

Arrow and target

Who actually buys Mr. Sketch? Do these consumers match the intended target market of Mr. Sketch?

Thought bubble

What motivates the target market to purchase Mr. Sketch?

Magnifying glass

What other target market should Mr. Sketch look at?

Venn diagram

Which other brands have a similar target market?

About Our Mr. Sketch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.