Mr. Sketch Consumer Insights

Who buys Mr. Sketch?

A Mr. Sketch consumer is generally slightly higher income, Caucasian, and lower middle age. Mr. Sketch consumers are more likely to purchase Mr. Sketch during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Mr. Sketch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.47
% of Basket $ (median)
11.3%
Total Basket $ (median)
$48.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mr. Sketch Consumer Demographics

demographic
index
Female
103
Male
67
<24
34
25-34
111
35-44
130
45-54
63
55-64
58
65+
23
African American
41
Asian
48
Caucasian
109
Hispanic
91
demographic
index
Has Kids
121
No Kids
53
- $20k
62
$20k-40k
90
$40k-60k
94
$60k-80k
84
$80k-100k
150
$100k-125k
92
$125k +
125
No College
65
College
101
Adv. Degree
136

Understand Mr. Sketch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mr. Sketch Basket Affinity & Size

brand
basket affinity
Crayola 46.8x
Hershey's Kisses 9.0x
Cadbury 8.2x
Skittles 7.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
351

Where is Mr. Sketch Purchased?

channels
index
Club
2
Dollar
84
Drug
356
Food
2
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.6x
CoverGirl 1.6x
Totino's Pizza Rolls 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
106
Food Stamps
40

When is Mr. Sketch Purchased?

day of week
Sun
14.5%
Mon
12.7%
Tue
12.6%
Wed
12.6%
Thu
12.6%
Fri
15.1%
Sat
19.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
36.0%
Evening
26.4%
Late
7.4%

About Our Mr. Sketch Consumer Insights

How do we know who buys Mr. Sketch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mr. Sketch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.