Mr. Sketch Consumer Insights

Who buys Mr. Sketch? A Mr. Sketch consumer is generally slightly higher income, Caucasian, and lower middle age. Mr. Sketch consumers are more likely to purchase Mr. Sketch during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Mr. Sketch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.47
% of Basket $ (median)
11.3%
Total Basket $ (median)
$48.51

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mr. Sketch Consumer Demographics

demographic
index
Female
103
Male
67
<24
34
25-34
111
35-44
130
45-54
63
55-64
58
65+
23
African American
41
Asian
48
Caucasian
109
Hispanic
91
demographic
index
Has Kids
121
No Kids
53
- $20k
62
$20k-40k
90
$40k-60k
94
$60k-80k
84
$80k-100k
150
$100k-125k
92
$125k +
125
No College
65
College
101
Adv. Degree
136

Understand Mr. Sketch Consumer Behavior

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Mr. Sketch Basket Affinity & Size

brand
basket affinity
Crayola 46.8x
Hershey's Kisses 9.0x
Cadbury 8.2x
Skittles 7.5x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
351

Where is Mr. Sketch Purchased?

channels
index
Club
2
Dollar
84
Drug
356
Food
2
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.6x
CoverGirl 1.6x
Totino's Pizza Rolls 1.6x
Dannon Danimals 1.6x

How Did They Pay?

method
index
Cash
107
Credit
101
Debit
106
Food Stamps
40

When is Mr. Sketch Purchased?

day of week
Sun
14.5%
Mon
12.7%
Tue
12.6%
Wed
12.6%
Thu
12.6%
Fri
15.1%
Sat
19.8%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
36.0%
Evening
26.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mr. Sketch consumers purchase?

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Why do Mr. Sketch consumers try new brands?

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Where do Mr. Sketch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mr. Sketch Target Market

Arrow and target

Who actually buys Mr. Sketch? Do these consumers match the intended target market of Mr. Sketch?

Thought bubble

What motivates the target market to purchase Mr. Sketch?

magnifying glass

What other target market should Mr. Sketch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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