Mrs Baird's Consumer Insights

Who buys Mrs Baird's?

A Mrs Baird's consumer is generally very high income, Hispanic, and senior age. Mrs Baird's consumers are more likely to purchase Mrs Baird's during larger pantry stocking trips. Brands such as Borden, Ro-Tel, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs Baird's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.6%
Total Basket $ (median)
$66.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs Baird's Consumer Demographics

demographic
index
Female
101
Male
88
<24
112
25-34
85
35-44
101
45-54
110
55-64
107
65+
121
African American
114
Asian
70
Caucasian
94
Hispanic
187
demographic
index
Has Kids
105
No Kids
89
- $20k
72
$20k-40k
94
$40k-60k
108
$60k-80k
93
$80k-100k
102
$100k-125k
111
$125k +
112
No College
112
College
102
Adv. Degree
77

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Mrs Baird's Basket Affinity & Size

brand
basket affinity
Borden 6.2x
Ro-Tel 5.6x
Hillshire Farm 4.6x
Bar-S 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
451

Where is Mrs Baird's Purchased?

channels
index
Club
125
Dollar
25
Drug
3
Food
103
Gas & Convenience
26
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Ro-Tel 2.0x
Farmers Market 1.8x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
79
Credit
87
Debit
127
Food Stamps
89

When is Mrs Baird's Purchased?

day of week
Sun
21.2%
Mon
14.5%
Tue
11.7%
Wed
10.6%
Thu
11.4%
Fri
13.6%
Sat
17.0%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
33.1%
Evening
28.2%
Late
7.1%

Get More Mrs Baird's Data

Contact us for the latest Mrs Baird's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mrs Baird's consumers switch to?

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Why do consumers stop buying Mrs Baird's products?

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Which retailers do Mrs Baird's shoppers prefer to shop at?

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What motivates consumers to try Mrs Baird's products?

Research the Mrs Baird's Target Market

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Who actually buys Mrs Baird's? Do these consumers match the intended target market of Mrs Baird's?

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What motivates the target market to purchase Mrs Baird's?

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What other target market should Mrs Baird's look at?

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Which other brands have a similar target market?

About Our Mrs Baird's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.