Mrs. Butterworth's Consumer Insights

Who buys Mrs. Butterworth's?

A Mrs. Butterworth's consumer is generally higher income, African American, and lower middle age. Mrs. Butterworth's consumers are more likely to purchase Mrs. Butterworth's during larger pantry stocking trips. Brands such as Hawaiian Punch, Kraft Singles, and Jif also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs. Butterworth's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.6%
Total Basket $ (median)
$83.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs. Butterworth's Consumer Demographics

demographic
index
Female
101
Male
90
<24
69
25-34
82
35-44
112
45-54
104
55-64
102
65+
106
African American
166
Asian
43
Caucasian
105
Hispanic
75
demographic
index
Has Kids
111
No Kids
75
- $20k
90
$20k-40k
93
$40k-60k
98
$60k-80k
104
$80k-100k
109
$100k-125k
114
$125k +
89
No College
102
College
101
Adv. Degree
95

Understand Mrs. Butterworth's Consumer Behavior

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Mrs. Butterworth's Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 9.6x
Kraft Singles 4.5x
Jif 4.4x
Eggo 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
517

Where is Mrs. Butterworth's Purchased?

channels
index
Club
268
Dollar
87
Drug
13
Food
91
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
General Mills Lucky Charms 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
93
Credit
96
Debit
102
Food Stamps
157

When is Mrs. Butterworth's Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
11.2%
Wed
11.2%
Thu
11.0%
Fri
16.1%
Sat
19.5%
time of day
Morning
16.0%
Noon
18.6%
Afternoon
35.2%
Evening
24.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs. Butterworth's consumers purchase?

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Why do Mrs. Butterworth's consumers try new brands?

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Where do Mrs. Butterworth's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs. Butterworth's Target Market

Arrow and target

Who actually buys Mrs. Butterworth's? Do these consumers match the intended target market of Mrs. Butterworth's?

Thought bubble

What motivates the target market to purchase Mrs. Butterworth's?

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What other target market should Mrs. Butterworth's look at?

venn diagram

Which other brands have a similar target market?

About Our Mrs. Butterworth's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.