Mrs. Butterworth's Consumer Insights

Who buys Mrs. Butterworth's?

A Mrs. Butterworth's consumer is generally higher income, African American, and lower middle age. Mrs. Butterworth's consumers are more likely to purchase Mrs. Butterworth's during larger pantry stocking trips. Brands such as Hawaiian Punch, Kraft Singles, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs. Butterworth's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.6%
Total Basket $ (median)
$83.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs. Butterworth's Consumer Demographics

demographic
index
Female
101
Male
90
<24
69
25-34
82
35-44
112
45-54
104
55-64
102
65+
106
African American
166
Asian
43
Caucasian
105
Hispanic
75
demographic
index
Has Kids
111
No Kids
75
- $20k
90
$20k-40k
93
$40k-60k
98
$60k-80k
104
$80k-100k
109
$100k-125k
114
$125k +
89
No College
102
College
101
Adv. Degree
95

Understand Mrs. Butterworth's Consumer Behavior

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Mrs. Butterworth's Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 9.6x
Kraft Singles 4.5x
Jif 4.4x
Eggo 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
517

Where is Mrs. Butterworth's Purchased?

channels
index
Club
268
Dollar
87
Drug
13
Food
91
Gas & Convenience
1
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
General Mills Lucky Charms 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
93
Credit
96
Debit
102
Food Stamps
157

When is Mrs. Butterworth's Purchased?

day of week
Sun
17.7%
Mon
13.2%
Tue
11.2%
Wed
11.2%
Thu
11.0%
Fri
16.1%
Sat
19.5%
time of day
Morning
16.0%
Noon
18.6%
Afternoon
35.2%
Evening
24.9%
Late
5.3%

Get More Mrs. Butterworth's Data

Contact us for the latest Mrs. Butterworth's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mrs. Butterworth's consumers switch to?

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Why do consumers stop buying Mrs. Butterworth's products?

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Which retailers do Mrs. Butterworth's shoppers prefer to shop at?

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What motivates consumers to try Mrs. Butterworth's products?

Research the Mrs. Butterworth's Target Market

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Who actually buys Mrs. Butterworth's? Do these consumers match the intended target market of Mrs. Butterworth's?

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What motivates the target market to buy Mrs. Butterworth's?

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What other target market should Mrs. Butterworth's look at?

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Which other brands have a similar target market?

About Our Mrs. Butterworth's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.