Mrs Cubbisons Consumer Insights

Who buys Mrs Cubbisons?

A Mrs Cubbisons consumer is generally slightly lower income, Hispanic, and older age. Mrs Cubbisons consumers are more likely to purchase Mrs Cubbisons during larger pantry stocking trips. Brands such as Swanson, Fresh Selections, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs Cubbisons Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.5%
Total Basket $ (median)
$59.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs Cubbisons Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
100
35-44
101
45-54
96
55-64
119
65+
74
African American
78
Asian
94
Caucasian
97
Hispanic
131
demographic
index
Has Kids
97
No Kids
106
- $20k
87
$20k-40k
105
$40k-60k
126
$60k-80k
93
$80k-100k
96
$100k-125k
97
$125k +
78
No College
94
College
103
Adv. Degree
91

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Mrs Cubbisons Basket Affinity & Size

brand
basket affinity
Swanson 5.2x
Fresh Selections 5.1x
Jennie-O 4.7x
Vlasic 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
510

Where is Mrs Cubbisons Purchased?

channels
index
Drug
33
Food
195
Gas & Convenience
2
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Oroweat 1.6x
Sparkling Ice 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
177
Credit
78
Debit
80
Food Stamps
127

When is Mrs Cubbisons Purchased?

day of week
Sun
16.9%
Mon
14.2%
Tue
14.9%
Wed
14.0%
Thu
10.6%
Fri
13.1%
Sat
16.3%
time of day
Morning
15.4%
Noon
16.6%
Afternoon
35.2%
Evening
27.1%
Late
5.6%

About Our Mrs Cubbisons Consumer Insights

How do we know who buys Mrs Cubbisons? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mrs Cubbisons consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.