Mrs Cubbisons Consumer Insights

Who buys Mrs Cubbisons? A Mrs Cubbisons consumer is generally slightly lower income, Hispanic, and older age. Mrs Cubbisons consumers are more likely to purchase Mrs Cubbisons during larger pantry stocking trips. Brands such as Swanson, Fresh Selections, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs Cubbisons Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.5%
Total Basket $ (median)
$59.21

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  • Attitudinal surveys
  • Recent demographic data

Mrs Cubbisons Consumer Demographics

demographic
index
Female
101
Male
94
<24
85
25-34
100
35-44
101
45-54
96
55-64
119
65+
74
African American
78
Asian
94
Caucasian
97
Hispanic
131
demographic
index
Has Kids
97
No Kids
106
- $20k
87
$20k-40k
105
$40k-60k
126
$60k-80k
93
$80k-100k
96
$100k-125k
97
$125k +
78
No College
94
College
103
Adv. Degree
91

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Mrs Cubbisons Basket Affinity & Size

brand
basket affinity
Swanson 5.2x
Fresh Selections 5.1x
Jennie-O 4.7x
Vlasic 4.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
510

Where is Mrs Cubbisons Purchased?

channels
index
Drug
33
Food
195
Gas & Convenience
2
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Oroweat 1.6x
Sparkling Ice 1.6x
King's Hawaiian 1.5x

How Did They Pay?

method
index
Cash
177
Credit
78
Debit
80
Food Stamps
127

When is Mrs Cubbisons Purchased?

day of week
Sun
16.9%
Mon
14.2%
Tue
14.9%
Wed
14.0%
Thu
10.6%
Fri
13.1%
Sat
16.3%
time of day
Morning
15.4%
Noon
16.6%
Afternoon
35.2%
Evening
27.1%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs Cubbisons consumers purchase?

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Why do Mrs Cubbisons consumers try new brands?

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Where do Mrs Cubbisons consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs Cubbisons Target Market

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Who actually buys Mrs Cubbisons? Do these consumers match the intended target market of Mrs Cubbisons?

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What motivates the target market to purchase Mrs Cubbisons?

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What other target market should Mrs Cubbisons look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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