Mrs. Dash Consumer Insights

Who buys Mrs. Dash?

A Mrs. Dash consumer is generally very low income, African American, and adolescent age. Mrs. Dash consumers are more likely to purchase Mrs. Dash during larger pantry stocking trips. Brands such as Jennie-O, Mccormick, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs. Dash Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.2%
Total Basket $ (median)
$69.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs. Dash Consumer Demographics

demographic
index
Female
99
Male
106
<24
133
25-34
106
35-44
90
45-54
98
55-64
119
65+
114
African American
248
Asian
75
Caucasian
91
Hispanic
122
demographic
index
Has Kids
90
No Kids
123
- $20k
124
$20k-40k
118
$40k-60k
105
$60k-80k
90
$80k-100k
95
$100k-125k
93
$125k +
79
No College
107
College
101
Adv. Degree
88

Understand Mrs. Dash Consumer Behavior

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Mrs. Dash Basket Affinity & Size

brand
basket affinity
Jennie-O 6.1x
Mccormick 5.9x
Green Giant 4.5x
French's 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
464

Where is Mrs. Dash Purchased?

channels
index
Club
128
Dollar
108
Drug
7
Food
130
Gas & Convenience
5
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Birds Eye Steamfresh 1.4x
Almond Breeze 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
95
Credit
94
Debit
100
Food Stamps
186

When is Mrs. Dash Purchased?

day of week
Sun
18.9%
Mon
14.1%
Tue
12.0%
Wed
11.7%
Thu
11.5%
Fri
14.5%
Sat
17.3%
time of day
Morning
13.8%
Noon
17.5%
Afternoon
35.5%
Evening
27.0%
Late
6.1%

About Our Mrs. Dash Consumer Insights

How do we know who buys Mrs. Dash? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mrs. Dash consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.