Mrs. Freshley's Consumer Insights

Who buys Mrs. Freshley's?

A Mrs. Freshley's consumer is generally very low income, African American, and older age. Mrs. Freshley's consumers are more likely to purchase Mrs. Freshley's during larger pantry stocking trips. Brands such as Frito-Lay, Hawaiian Punch, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs. Freshley's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$15.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs. Freshley's Consumer Demographics

demographic
index
Female
100
Male
96
<24
100
25-34
102
35-44
87
45-54
106
55-64
141
65+
111
African American
172
Asian
78
Caucasian
94
Hispanic
139
demographic
index
Has Kids
87
No Kids
129
- $20k
220
$20k-40k
114
$40k-60k
100
$60k-80k
101
$80k-100k
115
$100k-125k
59
$125k +
26
No College
153
College
96
Adv. Degree
59

Understand Mrs. Freshley's Consumer Behavior

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Mrs. Freshley's Basket Affinity & Size

brand
basket affinity
Frito-Lay 8.8x
Hawaiian Punch 7.8x
Utz 7.7x
Taylor Farms 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
262

Where is Mrs. Freshley's Purchased?

channels
index
Club
547
Dollar
1650
Drug
3
Food
28
Gas & Convenience
54
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Marlboro Gold Pack 1.9x
Armour 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
124
Credit
79
Debit
96
Food Stamps
218

When is Mrs. Freshley's Purchased?

day of week
Sun
12.2%
Mon
12.8%
Tue
15.0%
Wed
15.3%
Thu
12.7%
Fri
14.2%
Sat
17.8%
time of day
Morning
21.5%
Noon
18.3%
Afternoon
36.2%
Evening
21.9%
Late
2.1%

Get More Mrs. Freshley's Data

Contact us for the latest Mrs. Freshley's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mrs. Freshley's consumers switch to?

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Why do consumers stop buying Mrs. Freshley's products?

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Which retailers do Mrs. Freshley's shoppers prefer to shop at?

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What motivates consumers to try Mrs. Freshley's products?

Research the Mrs. Freshley's Target Market

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Who actually buys Mrs. Freshley's? Do these consumers match the intended target market of Mrs. Freshley's?

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What motivates the target market to buy Mrs. Freshley's?

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What other target market should Mrs. Freshley's look at?

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Which other brands have a similar target market?

About Our Mrs. Freshley's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.