Mrs. Freshley's Consumer Insights

Who buys Mrs. Freshley's? A Mrs. Freshley's consumer is generally very low income, African American, and older age. Mrs. Freshley's consumers are more likely to purchase Mrs. Freshley's during larger pantry stocking trips. Brands such as Frito-Lay, Hawaiian Punch, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs. Freshley's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$15.00

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs. Freshley's Consumer Demographics

demographic
index
Female
100
Male
96
<24
100
25-34
102
35-44
87
45-54
106
55-64
141
65+
111
African American
172
Asian
78
Caucasian
94
Hispanic
139
demographic
index
Has Kids
87
No Kids
129
- $20k
220
$20k-40k
114
$40k-60k
100
$60k-80k
101
$80k-100k
115
$100k-125k
59
$125k +
26
No College
153
College
96
Adv. Degree
59

Understand Mrs. Freshley's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mrs. Freshley's Basket Affinity & Size

brand
basket affinity
Frito-Lay 8.8x
Hawaiian Punch 7.8x
Utz 7.7x
Taylor Farms 7.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
198
Pantry Stocking (21+ Items)
262

Where is Mrs. Freshley's Purchased?

channels
index
Club
547
Dollar
1650
Drug
3
Food
28
Gas & Convenience
54
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Marlboro Gold Pack 1.9x
Armour 1.8x
Marlboro 1.8x

How Did They Pay?

method
index
Cash
124
Credit
79
Debit
96
Food Stamps
218

When is Mrs. Freshley's Purchased?

day of week
Sun
12.2%
Mon
12.8%
Tue
15.0%
Wed
15.3%
Thu
12.7%
Fri
14.2%
Sat
17.8%
time of day
Morning
21.5%
Noon
18.3%
Afternoon
36.2%
Evening
21.9%
Late
2.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mrs. Freshley's consumers purchase?

check mark

Why do Mrs. Freshley's consumers try new brands?

check mark

Where do Mrs. Freshley's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs. Freshley's Target Market

Arrow and target

Who actually buys Mrs. Freshley's? Do these consumers match the intended target market of Mrs. Freshley's?

Thought bubble

What motivates the target market to purchase Mrs. Freshley's?

magnifying glass

What other target market should Mrs. Freshley's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us