Mrs. Meyer's Clean Day Consumer Insights

Who buys Mrs. Meyer's Clean Day?

A Mrs. Meyer's Clean Day consumer is generally very high income, Hispanic, and lower middle age. Mrs. Meyer's Clean Day consumers are more likely to purchase Mrs. Meyer's Clean Day during larger pantry stocking trips. Brands such as Archer Farms, Swiffer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs. Meyer's Clean Day Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.19
% of Basket $ (median)
8.2%
Total Basket $ (median)
$51.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs. Meyer's Clean Day Consumer Demographics

demographic
index
Female
99
Male
107
<24
67
25-34
101
35-44
117
45-54
84
55-64
73
65+
72
African American
78
Asian
97
Caucasian
101
Hispanic
107
demographic
index
Has Kids
100
No Kids
99
- $20k
62
$20k-40k
66
$40k-60k
77
$60k-80k
86
$80k-100k
103
$100k-125k
123
$125k +
205
No College
43
College
102
Adv. Degree
159

Understand Mrs. Meyer's Clean Day Consumer Behavior

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Mrs. Meyer's Clean Day Basket Affinity & Size

brand
basket affinity
Archer Farms 20.3x
Swiffer 9.6x
Cascade 9.1x
Clorox 8.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
313

Where is Mrs. Meyer's Clean Day Purchased?

channels
index
Beauty
52
Club
35
Dollar
3
Drug
12
Food
90
Gas & Convenience
3
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.8x
Archer Farms 1.6x
Silk 1.6x

How Did They Pay?

method
index
Cash
58
Credit
110
Debit
118
Food Stamps
23

When is Mrs. Meyer's Clean Day Purchased?

day of week
Sun
15.1%
Mon
13.5%
Tue
12.4%
Wed
12.7%
Thu
12.6%
Fri
15.8%
Sat
17.8%
time of day
Morning
15.7%
Noon
18.3%
Afternoon
36.4%
Evening
24.6%
Late
5.1%

About Our Mrs. Meyer's Clean Day Consumer Insights

How do we know who buys Mrs. Meyer's Clean Day? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mrs. Meyer's Clean Day consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.