Mrs. Paul's Consumer Insights

Who buys Mrs. Paul's?

A Mrs. Paul's consumer is generally lower income, African American, and older age. Mrs. Paul's consumers are more likely to purchase Mrs. Paul's during larger pantry stocking trips. Brands such as Sunny Meadow, Banquet, and Ore-Ida also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs. Paul's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.96
% of Basket $ (median)
5.3%
Total Basket $ (median)
$92.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs. Paul's Consumer Demographics

demographic
index
Female
99
Male
111
<24
83
25-34
85
35-44
100
45-54
109
55-64
132
65+
110
African American
189
Asian
35
Caucasian
108
Hispanic
49
demographic
index
Has Kids
106
No Kids
87
- $20k
119
$20k-40k
126
$40k-60k
102
$60k-80k
104
$80k-100k
97
$100k-125k
80
$125k +
65
No College
117
College
96
Adv. Degree
99

Understand Mrs. Paul's Consumer Behavior

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Mrs. Paul's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.8x
Banquet 6.0x
Ore-Ida 5.7x
Totino's Party Pizza 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
564

Where is Mrs. Paul's Purchased?

channels
index
Club
0
Food
121
Gas & Convenience
3
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.1x
Utz 2.0x
Perdue 1.9x

How Did They Pay?

method
index
Cash
90
Credit
77
Debit
112
Food Stamps
238

When is Mrs. Paul's Purchased?

day of week
Sun
17.7%
Mon
15.1%
Tue
11.3%
Wed
12.6%
Thu
12.1%
Fri
14.8%
Sat
16.3%
time of day
Morning
14.0%
Noon
16.1%
Afternoon
34.7%
Evening
28.1%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs. Paul's consumers purchase?

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Why do Mrs. Paul's consumers try new brands?

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Where do Mrs. Paul's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs. Paul's Target Market

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Who actually buys Mrs. Paul's? Do these consumers match the intended target market of Mrs. Paul's?

Thought bubble

What motivates the target market to purchase Mrs. Paul's?

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What other target market should Mrs. Paul's look at?

venn diagram

Which other brands have a similar target market?

About Our Mrs. Paul's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.