Mrs. Paul's Consumer Insights

Who buys Mrs. Paul's?

A Mrs. Paul's consumer is generally lower income, African American, and older age. Mrs. Paul's consumers are more likely to purchase Mrs. Paul's during larger pantry stocking trips. Brands such as Sunny Meadow, Banquet, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs. Paul's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.96
% of Basket $ (median)
5.3%
Total Basket $ (median)
$92.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs. Paul's Consumer Demographics

demographic
index
Female
99
Male
111
<24
83
25-34
85
35-44
100
45-54
109
55-64
132
65+
110
African American
189
Asian
35
Caucasian
108
Hispanic
49
demographic
index
Has Kids
106
No Kids
87
- $20k
119
$20k-40k
126
$40k-60k
102
$60k-80k
104
$80k-100k
97
$100k-125k
80
$125k +
65
No College
117
College
96
Adv. Degree
99

Understand Mrs. Paul's Consumer Behavior

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Mrs. Paul's Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.8x
Banquet 6.0x
Ore-Ida 5.7x
Totino's Party Pizza 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
26
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
564

Where is Mrs. Paul's Purchased?

channels
index
Club
0
Food
121
Gas & Convenience
3
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Sunbeam 2.1x
Utz 2.0x
Perdue 1.9x

How Did They Pay?

method
index
Cash
90
Credit
77
Debit
112
Food Stamps
238

When is Mrs. Paul's Purchased?

day of week
Sun
17.7%
Mon
15.1%
Tue
11.3%
Wed
12.6%
Thu
12.1%
Fri
14.8%
Sat
16.3%
time of day
Morning
14.0%
Noon
16.1%
Afternoon
34.7%
Evening
28.1%
Late
7.1%

Get More Mrs. Paul's Data

Contact us for the latest Mrs. Paul's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mrs. Paul's consumers switch to?

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Why do consumers stop buying Mrs. Paul's products?

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Which retailers do Mrs. Paul's shoppers prefer to shop at?

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What motivates consumers to try Mrs. Paul's products?

Research the Mrs. Paul's Target Market

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Who actually buys Mrs. Paul's? Do these consumers match the intended target market of Mrs. Paul's?

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What motivates the target market to buy Mrs. Paul's?

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What other target market should Mrs. Paul's look at?

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Which other brands have a similar target market?

About Our Mrs. Paul's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.