Mrs Smiths Consumer Insights

Who buys Mrs Smiths? A Mrs Smiths consumer is generally slightly lower income, African American, and senior age. Mrs Smiths consumers are more likely to purchase Mrs Smiths during larger pantry stocking trips. Brands such as Cool Whip, Ocean Spray, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs Smiths Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.28
% of Basket $ (median)
7.9%
Total Basket $ (median)
$54.37

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs Smiths Consumer Demographics

demographic
index
Female
100
Male
96
<24
71
25-34
85
35-44
88
45-54
113
55-64
157
65+
191
African American
177
Asian
41
Caucasian
104
Hispanic
66
demographic
index
Has Kids
91
No Kids
120
- $20k
91
$20k-40k
110
$40k-60k
117
$60k-80k
106
$80k-100k
94
$100k-125k
91
$125k +
71
No College
128
College
97
Adv. Degree
81

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Mrs Smiths Basket Affinity & Size

brand
basket affinity
Cool Whip 27.5x
Ocean Spray 7.7x
Smart Balance 6.4x
Marie Callender's 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
425

Where is Mrs Smiths Purchased?

channels
index
Club
12
Dollar
20
Drug
5
Food
165
Gas & Convenience
5
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Utz 1.9x
Entenmann's 1.8x
YoCrunch 1.8x

How Did They Pay?

method
index
Cash
155
Credit
75
Debit
93
Food Stamps
124

When is Mrs Smiths Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.2%
Wed
13.9%
Thu
11.1%
Fri
12.7%
Sat
20.5%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
37.4%
Evening
26.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs Smiths consumers purchase?

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Why do Mrs Smiths consumers try new brands?

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Where do Mrs Smiths consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs Smiths Target Market

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Who actually buys Mrs Smiths? Do these consumers match the intended target market of Mrs Smiths?

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What motivates the target market to purchase Mrs Smiths?

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What other target market should Mrs Smiths look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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