Mrs Smiths Consumer Insights

Who buys Mrs Smiths?

A Mrs Smiths consumer is generally slightly lower income, African American, and senior age. Mrs Smiths consumers are more likely to purchase Mrs Smiths during larger pantry stocking trips. Brands such as Cool Whip, Ocean Spray, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs Smiths Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.28
% of Basket $ (median)
7.9%
Total Basket $ (median)
$54.37

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs Smiths Consumer Demographics

demographic
index
Female
100
Male
96
<24
71
25-34
85
35-44
88
45-54
113
55-64
157
65+
191
African American
177
Asian
41
Caucasian
104
Hispanic
66
demographic
index
Has Kids
91
No Kids
120
- $20k
91
$20k-40k
110
$40k-60k
117
$60k-80k
106
$80k-100k
94
$100k-125k
91
$125k +
71
No College
128
College
97
Adv. Degree
81

Understand Mrs Smiths Consumer Behavior

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Mrs Smiths Basket Affinity & Size

brand
basket affinity
Cool Whip 27.5x
Ocean Spray 7.7x
Smart Balance 6.4x
Marie Callender's 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
425

Where is Mrs Smiths Purchased?

channels
index
Club
12
Dollar
20
Drug
5
Food
165
Gas & Convenience
5
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Utz 1.9x
Entenmann's 1.8x
YoCrunch 1.8x

How Did They Pay?

method
index
Cash
155
Credit
75
Debit
93
Food Stamps
124

When is Mrs Smiths Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.2%
Wed
13.9%
Thu
11.1%
Fri
12.7%
Sat
20.5%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
37.4%
Evening
26.0%
Late
5.7%

About Our Mrs Smiths Consumer Insights

How do we know who buys Mrs Smiths? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mrs Smiths consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.