Mrs T's Consumer Insights

Who buys Mrs T's?

A Mrs T's consumer is generally slightly lower income, Caucasian, and upper middle age. Mrs T's consumers are more likely to purchase Mrs T's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Birds Eye Steamfresh, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Mrs T's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
4.1%
Total Basket $ (median)
$97.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mrs T's Consumer Demographics

demographic
index
Female
100
Male
97
<24
101
25-34
100
35-44
103
45-54
107
55-64
79
65+
60
African American
15
Asian
23
Caucasian
122
Hispanic
32
demographic
index
Has Kids
106
No Kids
87
- $20k
96
$20k-40k
99
$40k-60k
108
$60k-80k
103
$80k-100k
103
$100k-125k
98
$125k +
85
No College
113
College
100
Adv. Degree
87

Understand Mrs T's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mrs T's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.4x
Birds Eye Steamfresh 6.4x
Perdue 4.8x
Chef Boyardee 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
561

Where is Mrs T's Purchased?

channels
index
Club
107
Dollar
4
Drug
12
Food
95
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Maxwell House 1.7x
Birds Eye Steamfresh 1.6x
Perdue 1.6x

How Did They Pay?

method
index
Cash
91
Credit
109
Debit
89
Food Stamps
177

When is Mrs T's Purchased?

day of week
Sun
19.1%
Mon
12.2%
Tue
11.1%
Wed
11.6%
Thu
11.9%
Fri
14.6%
Sat
19.4%
time of day
Morning
12.8%
Noon
16.8%
Afternoon
37.2%
Evening
27.2%
Late
5.9%

About Our Mrs T's Consumer Insights

How do we know who buys Mrs T's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mrs T's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.