Mt. Olive Consumer Insights

Who buys Mt. Olive?

A Mt. Olive consumer is generally slightly lower income, African American, and senior age. Mt. Olive consumers are more likely to purchase Mt. Olive during larger pantry stocking trips. Brands such as French's, Vlasic, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Mt. Olive Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.1%
Total Basket $ (median)
$76.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mt. Olive Consumer Demographics

demographic
index
Female
100
Male
101
<24
93
25-34
89
35-44
96
45-54
109
55-64
125
65+
145
African American
129
Asian
50
Caucasian
110
Hispanic
54
demographic
index
Has Kids
94
No Kids
114
- $20k
103
$20k-40k
106
$40k-60k
109
$60k-80k
103
$80k-100k
96
$100k-125k
93
$125k +
83
No College
110
College
99
Adv. Degree
93

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Mt. Olive Basket Affinity & Size

brand
basket affinity
French's 5.6x
Vlasic 5.2x
Sunny Meadow 4.8x
Ro-Tel 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
524

Where is Mt. Olive Purchased?

channels
index
Beauty
3
Club
45
Dollar
45
Drug
10
Food
135
Gas & Convenience
4
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Ro-Tel 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
94
Credit
91
Debit
106
Food Stamps
162

When is Mt. Olive Purchased?

day of week
Sun
18.0%
Mon
12.8%
Tue
11.8%
Wed
11.3%
Thu
11.5%
Fri
15.5%
Sat
19.0%
time of day
Morning
13.7%
Noon
16.6%
Afternoon
35.5%
Evening
27.6%
Late
6.6%

Get More Mt. Olive Data

Contact us for the latest Mt. Olive consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mt. Olive consumers switch to?

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Why do consumers stop buying Mt. Olive products?

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Which retailers do Mt. Olive shoppers prefer to shop at?

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What motivates consumers to try Mt. Olive products?

Research the Mt. Olive Target Market

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Who actually buys Mt. Olive? Do these consumers match the intended target market of Mt. Olive?

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What motivates the target market to buy Mt. Olive?

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What other target market should Mt. Olive look at?

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Which other brands have a similar target market?

About Our Mt. Olive Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.