Mt. Olive Consumer Insights

Who buys Mt. Olive? Mt. Olive consumers are generally slightly lower income, African American, and senior age. Mt. Olive consumers are more likely to purchase Mt. Olive during larger pantry stocking trips. Brands such as French's, Vlasic, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Mt. Olive Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.1%
Total Basket $ (median)
$76.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mt. Olive Consumer Demographics

demographic
index
Female
100
Male
101
<24
93
25-34
89
35-44
96
45-54
109
55-64
125
65+
145
African American
129
Asian
50
Caucasian
110
Hispanic
54
demographic
index
Has Kids
94
No Kids
114
- $20k
103
$20k-40k
106
$40k-60k
109
$60k-80k
103
$80k-100k
96
$100k-125k
93
$125k +
83
No College
110
College
99
Adv. Degree
93

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Mt. Olive Basket Affinity & Size

brand
basket affinity
French's 5.6x
Vlasic 5.2x
Sunny Meadow 4.8x
Ro-Tel 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
524

Where is Mt. Olive Purchased?

channels
index
Beauty
3
Club
45
Dollar
45
Drug
10
Food
135
Gas & Convenience
4
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Ro-Tel 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
94
Credit
91
Debit
106
Food Stamps
162

When is Mt. Olive Purchased?

day of week
Sun
18.0%
Mon
12.8%
Tue
11.8%
Wed
11.3%
Thu
11.5%
Fri
15.5%
Sat
19.0%
time of day
Morning
13.7%
Noon
16.6%
Afternoon
35.5%
Evening
27.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mt. Olive consumers purchase?

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Why do Mt. Olive consumers try new brands?

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Where do Mt. Olive consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mt. Olive Target Market

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Who actually buys Mt. Olive? Do these consumers match the intended target market of Mt. Olive?

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What motivates the target market to purchase Mt. Olive?

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What other target market should Mt. Olive look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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