Mucci Consumer Insights

Who buys Mucci?

A Mucci consumer is generally very high income, Caucasian, and senior age. Mucci consumers are more likely to purchase Mucci during larger pantry stocking trips. Brands such as Marketside, Bolthouse Farms, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Mucci Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
3.7%
Total Basket $ (median)
$88.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mucci Consumer Demographics

demographic
index
Female
99
Male
109
<24
88
25-34
95
35-44
108
45-54
94
55-64
93
65+
118
African American
54
Asian
46
Caucasian
117
Hispanic
20
demographic
index
Has Kids
97
No Kids
106
- $20k
90
$20k-40k
103
$40k-60k
96
$60k-80k
101
$80k-100k
103
$100k-125k
96
$125k +
107
No College
92
College
102
Adv. Degree
100

Understand Mucci Consumer Behavior

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Mucci Basket Affinity & Size

brand
basket affinity
Marketside 10.3x
Bolthouse Farms 8.2x
Farmers Market 7.9x
TURKEY KNOB 7.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
553

Where is Mucci Purchased?

channels
index
Club
1
Drug
11
Food
1
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.1x
Marketside 1.6x
Sweet Baby Ray's 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
73
Credit
112
Debit
102
Food Stamps
133

When is Mucci Purchased?

day of week
Sun
19.7%
Mon
12.9%
Tue
11.5%
Wed
11.3%
Thu
10.8%
Fri
16.0%
Sat
17.9%
time of day
Morning
15.1%
Noon
16.8%
Afternoon
33.6%
Evening
27.5%
Late
6.9%

Get More Mucci Data

Contact us for the latest Mucci consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mucci consumers switch to?

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Why do consumers stop buying Mucci products?

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Which retailers do Mucci shoppers prefer to shop at?

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What motivates consumers to try Mucci products?

Research the Mucci Target Market

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Who actually buys Mucci? Do these consumers match the intended target market of Mucci?

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What motivates the target market to purchase Mucci?

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What other target market should Mucci look at?

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Which other brands have a similar target market?

About Our Mucci Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.