Mucinex Consumer Insights

Who buys Mucinex?

A Mucinex consumer is generally very high income, African American, and senior age. Mucinex consumers are more likely to purchase Mucinex during larger pantry stocking trips. Brands such as Puffs, Kleenex, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Mucinex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.49
% of Basket $ (median)
39.1%
Total Basket $ (median)
$29.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mucinex Consumer Demographics

demographic
index
Female
100
Male
104
<24
88
25-34
87
35-44
100
45-54
109
55-64
116
65+
134
African American
112
Asian
109
Caucasian
99
Hispanic
98
demographic
index
Has Kids
94
No Kids
113
- $20k
79
$20k-40k
89
$40k-60k
97
$60k-80k
101
$80k-100k
108
$100k-125k
108
$125k +
116
No College
95
College
99
Adv. Degree
109

Understand Mucinex Consumer Behavior

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Mucinex Basket Affinity & Size

brand
basket affinity
Puffs 9.0x
Kleenex 6.8x
TRESemme 5.0x
Oral-B 4.9x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
157

Where is Mucinex Purchased?

channels
index
Beauty
9
Club
72
Dollar
80
Drug
529
Food
47
Gas & Convenience
4
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.2x
Planters 1.2x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
122
Credit
100
Debit
96
Food Stamps
23

When is Mucinex Purchased?

day of week
Sun
14.8%
Mon
13.6%
Tue
13.9%
Wed
13.9%
Thu
13.0%
Fri
14.5%
Sat
16.4%
time of day
Morning
16.6%
Noon
17.6%
Afternoon
32.8%
Evening
26.9%
Late
6.1%

Get More Mucinex Data

Contact us for the latest Mucinex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Mucinex consumers switch to?

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Why do consumers stop buying Mucinex products?

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Which retailers do Mucinex shoppers prefer to shop at?

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What motivates consumers to try Mucinex products?

Research the Mucinex Target Market

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Who actually buys Mucinex? Do these consumers match the intended target market of Mucinex?

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What motivates the target market to buy Mucinex?

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What other target market should Mucinex look at?

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Which other brands have a similar target market?

About Our Mucinex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.