Mueller's Consumer Insights

Who buys Mueller's?

A Mueller's consumer is generally lower income, African American, and upper middle age. Mueller's consumers are more likely to purchase Mueller's during larger pantry stocking trips. Brands such as Ragu, Bertolli, and Prego also tend to be purchased in the same trip. See sample consumer insights data below.

Mueller's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
3.9%
Total Basket $ (median)
$58.35

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mueller's Consumer Demographics

demographic
index
Female
101
Male
90
<24
77
25-34
91
35-44
101
45-54
110
55-64
108
65+
99
African American
185
Asian
61
Caucasian
98
Hispanic
110
demographic
index
Has Kids
102
No Kids
95
- $20k
108
$20k-40k
114
$40k-60k
108
$60k-80k
108
$80k-100k
87
$100k-125k
89
$125k +
76
No College
102
College
100
Adv. Degree
96

Understand Mueller's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mueller's Basket Affinity & Size

brand
basket affinity
Ragu 10.1x
Bertolli 8.5x
Prego 7.2x
Hunts 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
487

Where is Mueller's Purchased?

channels
index
Club
3
Dollar
0
Drug
2
Food
255
Gas & Convenience
2
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Boars Head 1.8x
Domino 1.7x
Arnold 1.6x

How Did They Pay?

method
index
Cash
90
Credit
99
Debit
100
Food Stamps
162

When is Mueller's Purchased?

day of week
Sun
16.5%
Mon
13.5%
Tue
13.5%
Wed
13.9%
Thu
12.3%
Fri
13.7%
Sat
16.4%
time of day
Morning
14.7%
Noon
17.1%
Afternoon
35.3%
Evening
27.2%
Late
5.7%

About Our Mueller's Consumer Insights

How do we know who buys Mueller's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Mueller's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.