Mug Consumer Insights

Who buys Mug? A Mug consumer is generally slightly lower income, Caucasian, and upper middle age. Mug consumers are more likely to purchase Mug during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Mug Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.94
% of Basket $ (median)
5.5%
Total Basket $ (median)
$53.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mug Consumer Demographics

demographic
index
Female
101
Male
90
<24
104
25-34
99
35-44
97
45-54
105
55-64
104
65+
91
African American
65
Asian
76
Caucasian
108
Hispanic
65
demographic
index
Has Kids
101
No Kids
97
- $20k
105
$20k-40k
110
$40k-60k
111
$60k-80k
97
$80k-100k
94
$100k-125k
92
$125k +
84
No College
125
College
98
Adv. Degree
81

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Mug Basket Affinity & Size

brand
basket affinity
Pepsi 9.8x
Diet Pepsi 8.4x
Mountain Dew 7.6x
Dr. Pepper 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
362

Where is Mug Purchased?

channels
index
Club
4
Dollar
171
Drug
29
Food
137
Gas & Convenience
102
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
A&W 1.6x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
126
Credit
89
Debit
94
Food Stamps
121

When is Mug Purchased?

day of week
Sun
15.7%
Mon
11.3%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
16.5%
Sat
19.0%
time of day
Morning
15.1%
Noon
16.9%
Afternoon
34.5%
Evening
27.2%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mug consumers purchase?

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Why do Mug consumers try new brands?

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Where do Mug consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mug Target Market

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Who actually buys Mug? Do these consumers match the intended target market of Mug?

Thought bubble

What motivates the target market to purchase Mug?

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What other target market should Mug look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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