Mug Consumer Insights

Who buys Mug?

A Mug consumer is generally slightly lower income, Caucasian, and upper middle age. Mug consumers are more likely to purchase Mug during larger pantry stocking trips. Brands such as Pepsi, Diet Pepsi, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Mug Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.94
% of Basket $ (median)
5.5%
Total Basket $ (median)
$53.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mug Consumer Demographics

demographic
index
Female
101
Male
90
<24
104
25-34
99
35-44
97
45-54
105
55-64
104
65+
91
African American
65
Asian
76
Caucasian
108
Hispanic
65
demographic
index
Has Kids
101
No Kids
97
- $20k
105
$20k-40k
110
$40k-60k
111
$60k-80k
97
$80k-100k
94
$100k-125k
92
$125k +
84
No College
125
College
98
Adv. Degree
81

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Mug Basket Affinity & Size

brand
basket affinity
Pepsi 9.8x
Diet Pepsi 8.4x
Mountain Dew 7.6x
Dr. Pepper 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
362

Where is Mug Purchased?

channels
index
Club
4
Dollar
171
Drug
29
Food
137
Gas & Convenience
102
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
A&W 1.6x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
126
Credit
89
Debit
94
Food Stamps
121

When is Mug Purchased?

day of week
Sun
15.7%
Mon
11.3%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
16.5%
Sat
19.0%
time of day
Morning
15.1%
Noon
16.9%
Afternoon
34.5%
Evening
27.2%
Late
6.4%

Get More Mug Data

Better understand Mug consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Mug consumers switch to?

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Why do consumers stop buying Mug products?

Store front

Which retailers do Mug shoppers prefer to shop at?

Sale sign

What motivates consumers to try Mug products?

Research the Mug Target Market

Arrow and target

Who actually buys Mug? Do these consumers match the intended target market of Mug?

Thought bubble

What motivates the target market to buy Mug?

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What other target market should Mug look at?

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Which other brands have a similar target market?

About Our Mug Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.