Muller Consumer Insights

Who buys Muller?

A Muller consumer is generally slightly higher income, Caucasian, and young adult age. Muller consumers are more likely to purchase Muller during larger pantry stocking trips. Brands such as Fresh Selections, YoCrunch, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Muller Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Muller Consumer Demographics

demographic
index
Female
102
Male
83
<24
83
25-34
110
35-44
104
45-54
100
55-64
71
65+
47
African American
92
Asian
100
Caucasian
106
Hispanic
61
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
95
$40k-60k
109
$60k-80k
111
$80k-100k
113
$100k-125k
99
$125k +
71
No College
72
College
104
Adv. Degree
115

Understand Muller Consumer Behavior

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Muller Basket Affinity & Size

brand
basket affinity
Fresh Selections 12.3x
YoCrunch 9.0x
Birds Eye 5.7x
Chobani 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
494

Where is Muller Purchased?

channels
index
Club
1
Dollar
0
Drug
18
Food
213
Gas & Convenience
2
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.2x
Dannon 1.6x
Birds Eye 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
78
Credit
125
Debit
91
Food Stamps
94

When is Muller Purchased?

day of week
Sun
19.7%
Mon
13.6%
Tue
12.0%
Wed
11.3%
Thu
9.9%
Fri
15.8%
Sat
17.7%
time of day
Morning
13.8%
Noon
16.0%
Afternoon
33.7%
Evening
28.9%
Late
7.6%

Get More Muller Data

Contact us for the latest Muller consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Muller consumers switch to?

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Why do consumers stop buying Muller products?

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Which retailers do Muller shoppers prefer to shop at?

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What motivates consumers to try Muller products?

Research the Muller Target Market

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Who actually buys Muller? Do these consumers match the intended target market of Muller?

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What motivates the target market to buy Muller?

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What other target market should Muller look at?

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Which other brands have a similar target market?

About Our Muller Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.