Muller Consumer Insights

Who buys Muller? Muller consumers are generally slightly higher income, Caucasian, and young adult age. Muller consumers are more likely to purchase Muller during larger pantry stocking trips. Brands such as Fresh Selections, YoCrunch, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Muller Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$49.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Muller Consumer Demographics

demographic
index
Female
102
Male
83
<24
83
25-34
110
35-44
104
45-54
100
55-64
71
65+
47
African American
92
Asian
100
Caucasian
106
Hispanic
61
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
95
$40k-60k
109
$60k-80k
111
$80k-100k
113
$100k-125k
99
$125k +
71
No College
72
College
104
Adv. Degree
115

Understand Muller Consumer Behavior

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Muller Basket Affinity & Size

brand
basket affinity
Fresh Selections 12.3x
YoCrunch 9.0x
Birds Eye 5.7x
Chobani 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
494

Where is Muller Purchased?

channels
index
Club
1
Dollar
0
Drug
18
Food
213
Gas & Convenience
2
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.2x
Dannon 1.6x
Birds Eye 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
78
Credit
125
Debit
91
Food Stamps
94

When is Muller Purchased?

day of week
Sun
19.7%
Mon
13.6%
Tue
12.0%
Wed
11.3%
Thu
9.9%
Fri
15.8%
Sat
17.7%
time of day
Morning
13.8%
Noon
16.0%
Afternoon
33.7%
Evening
28.9%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Muller consumers purchase?

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Why do Muller consumers try new brands?

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Where do Muller consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Muller Target Market

Arrow and target

Who actually buys Muller? Do these consumers match the intended target market of Muller?

Thought bubble

What motivates the target market to purchase Muller?

magnifying glass

What other target market should Muller look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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