Muller Corner Consumer Insights

Who buys Muller Corner? A Muller Corner consumer is generally slightly higher income, Asian, and upper middle age. Muller Corner consumers are more likely to purchase Muller Corner during larger pantry stocking trips. Brands such as YoCrunch, Almond Breeze, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Muller Corner Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.9%
Total Basket $ (median)
$51.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Muller Corner Consumer Demographics

demographic
index
Female
102
Male
80
<24
92
25-34
102
35-44
106
45-54
106
55-64
69
65+
55
African American
70
Asian
108
Caucasian
101
Hispanic
102
demographic
index
Has Kids
101
No Kids
97
- $20k
89
$20k-40k
71
$40k-60k
108
$60k-80k
108
$80k-100k
116
$100k-125k
100
$125k +
104
No College
69
College
102
Adv. Degree
125

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Muller Corner Basket Affinity & Size

brand
basket affinity
YoCrunch 6.6x
Almond Breeze 6.5x
Perdue 6.1x
Fresh Selections 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
505

Where is Muller Corner Purchased?

channels
index
Club
0
Drug
0
Food
271
Gas & Convenience
0
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Dannon 1.7x
Boars Head 1.7x
Perdue 1.7x

How Did They Pay?

method
index
Cash
87
Credit
119
Debit
91
Food Stamps
91

When is Muller Corner Purchased?

day of week
Sun
20.2%
Mon
13.9%
Tue
13.4%
Wed
11.8%
Thu
10.7%
Fri
14.6%
Sat
15.5%
time of day
Morning
14.3%
Noon
15.9%
Afternoon
32.7%
Evening
29.3%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Muller Corner consumers purchase?

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Why do Muller Corner consumers try new brands?

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Where do Muller Corner consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Muller Corner Target Market

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Who actually buys Muller Corner? Do these consumers match the intended target market of Muller Corner?

Thought bubble

What motivates the target market to purchase Muller Corner?

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What other target market should Muller Corner look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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