Multipet Consumer Insights

Who buys Multipet?

A Multipet consumer is generally lower income, Caucasian, and adolescent age. Multipet consumers are more likely to purchase Multipet during larger pantry stocking trips. Brands such as Purina Friskies, Totino's Pizza Rolls, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Multipet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Multipet Consumer Demographics

demographic
index
Female
102
Male
77
<24
173
25-34
94
35-44
92
45-54
108
55-64
104
65+
124
African American
30
Asian
44
Caucasian
116
Hispanic
47
demographic
index
Has Kids
83
No Kids
139
- $20k
104
$20k-40k
111
$40k-60k
107
$60k-80k
109
$80k-100k
80
$100k-125k
93
$125k +
87
No College
125
College
93
Adv. Degree
103

Understand Multipet Consumer Behavior

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Multipet Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.1x
Totino's Pizza Rolls 6.6x
Jack Link's 5.4x
Cascade 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
363

Where is Multipet Purchased?

channels
index
Drug
12
Food
6
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Farmers Market 1.6x
Diet Pepsi 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
99
Credit
103
Debit
108
Food Stamps
41

When is Multipet Purchased?

day of week
Sun
15.4%
Mon
12.9%
Tue
11.4%
Wed
10.6%
Thu
13.5%
Fri
17.0%
Sat
19.1%
time of day
Morning
12.3%
Noon
16.4%
Afternoon
34.1%
Evening
28.1%
Late
9.2%

Get More Multipet Data

Better understand Multipet consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Multipet consumers switch to?

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Why do consumers stop buying Multipet products?

Store front

Which retailers do Multipet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Multipet products?

Research the Multipet Target Market

Arrow and target

Who actually buys Multipet? Do these consumers match the intended target market of Multipet?

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What motivates the target market to buy Multipet?

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What other target market should Multipet look at?

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Which other brands have a similar target market?

About Our Multipet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.