Multipet Consumer Insights

Who buys Multipet? A Multipet consumer is generally lower income, Caucasian, and adolescent age. Multipet consumers are more likely to purchase Multipet during larger pantry stocking trips. Brands such as Purina Friskies, Totino's Pizza Rolls, and Jack Link's also tend to be purchased in the same trip. Sample consumer insights data below.

Multipet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.88

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Multipet Consumer Demographics

demographic
index
Female
102
Male
77
<24
173
25-34
94
35-44
92
45-54
108
55-64
104
65+
124
African American
30
Asian
44
Caucasian
116
Hispanic
47
demographic
index
Has Kids
83
No Kids
139
- $20k
104
$20k-40k
111
$40k-60k
107
$60k-80k
109
$80k-100k
80
$100k-125k
93
$125k +
87
No College
125
College
93
Adv. Degree
103

Understand Multipet Consumer Behavior

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Multipet Basket Affinity & Size

brand
basket affinity
Purina Friskies 14.1x
Totino's Pizza Rolls 6.6x
Jack Link's 5.4x
Cascade 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
363

Where is Multipet Purchased?

channels
index
Drug
12
Food
6
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Farmers Market 1.6x
Diet Pepsi 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
99
Credit
103
Debit
108
Food Stamps
41

When is Multipet Purchased?

day of week
Sun
15.4%
Mon
12.9%
Tue
11.4%
Wed
10.6%
Thu
13.5%
Fri
17.0%
Sat
19.1%
time of day
Morning
12.3%
Noon
16.4%
Afternoon
34.1%
Evening
28.1%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Multipet consumers purchase?

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Why do Multipet consumers try new brands?

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Where do Multipet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Multipet Target Market

Arrow and target

Who actually buys Multipet? Do these consumers match the intended target market of Multipet?

Thought bubble

What motivates the target market to purchase Multipet?

magnifying glass

What other target market should Multipet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us