Munchies Cheese Fix Consumer Insights

Who buys Munchies Cheese Fix?

A Munchies Cheese Fix consumer is generally lower income, Caucasian, and upper middle age. Munchies Cheese Fix consumers are more likely to purchase Munchies Cheese Fix during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Bertolli, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Munchies Cheese Fix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.5%
Total Basket $ (median)
$72.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Munchies Cheese Fix Consumer Demographics

demographic
index
Female
102
Male
82
<24
81
25-34
92
35-44
111
45-54
111
55-64
50
65+
108
African American
48
Asian
73
Caucasian
111
Hispanic
61
demographic
index
Has Kids
110
No Kids
77
- $20k
66
$20k-40k
118
$40k-60k
91
$60k-80k
100
$80k-100k
90
$100k-125k
115
$125k +
109
No College
114
College
99
Adv. Degree
90

Understand Munchies Cheese Fix Consumer Behavior

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Munchies Cheese Fix Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.2x
Bertolli 5.9x
General Mills Fiber One 5.4x
Yoplait Light 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
462

Where is Munchies Cheese Fix Purchased?

channels
index
Dollar
3
Drug
77
Food
55
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.7x
Snyders Of Hanover 1.6x
Kraft Singles 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
126
Credit
92
Debit
97
Food Stamps
90

When is Munchies Cheese Fix Purchased?

day of week
Sun
15.7%
Mon
12.3%
Tue
11.6%
Wed
11.4%
Thu
13.0%
Fri
17.7%
Sat
18.2%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
32.5%
Evening
26.9%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Munchies Cheese Fix consumers purchase?

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Why do Munchies Cheese Fix consumers try new brands?

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Where do Munchies Cheese Fix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Munchies Cheese Fix Target Market

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Who actually buys Munchies Cheese Fix? Do these consumers match the intended target market of Munchies Cheese Fix?

Thought bubble

What motivates the target market to purchase Munchies Cheese Fix?

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What other target market should Munchies Cheese Fix look at?

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Which other brands have a similar target market?

About Our Munchies Cheese Fix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.