Munchkin Consumer Insights

Who buys Munchkin?

A Munchkin consumer is generally lower income, Asian, and young adult age. Munchkin consumers are more likely to purchase Munchkin during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Munchkin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.08
% of Basket $ (median)
8.1%
Total Basket $ (median)
$50.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Munchkin Consumer Demographics

demographic
index
Female
101
Male
94
<24
145
25-34
188
35-44
81
45-54
42
55-64
54
65+
36
African American
75
Asian
133
Caucasian
95
Hispanic
121
demographic
index
Has Kids
110
No Kids
79
- $20k
101
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
97
$100k-125k
91
$125k +
85
No College
83
College
103
Adv. Degree
107

Understand Munchkin Consumer Behavior

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Munchkin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 46.1x
Gerber 30.2x
Huggies 12.3x
Archer Farms 9.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
250

Where is Munchkin Purchased?

channels
index
Dollar
0
Drug
9
Food
4
Gas & Convenience
0
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.1x
Huggies 2.0x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
66
Credit
89
Debit
129
Food Stamps
64

When is Munchkin Purchased?

day of week
Sun
15.5%
Mon
12.3%
Tue
11.9%
Wed
12.3%
Thu
12.4%
Fri
16.0%
Sat
19.6%
time of day
Morning
12.9%
Noon
17.4%
Afternoon
35.8%
Evening
27.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Munchkin consumers purchase?

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Why do Munchkin consumers try new brands?

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Where do Munchkin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Munchkin Target Market

Arrow and target

Who actually buys Munchkin? Do these consumers match the intended target market of Munchkin?

Thought bubble

What motivates the target market to purchase Munchkin?

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What other target market should Munchkin look at?

venn diagram

Which other brands have a similar target market?

About Our Munchkin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.