Munchkin Consumer Insights

Who buys Munchkin?

A Munchkin consumer is generally lower income, Asian, and young adult age. Munchkin consumers are more likely to purchase Munchkin during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Munchkin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.08
% of Basket $ (median)
8.1%
Total Basket $ (median)
$50.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Munchkin Consumer Demographics

demographic
index
Female
101
Male
94
<24
145
25-34
188
35-44
81
45-54
42
55-64
54
65+
36
African American
75
Asian
133
Caucasian
95
Hispanic
121
demographic
index
Has Kids
110
No Kids
79
- $20k
101
$20k-40k
110
$40k-60k
107
$60k-80k
100
$80k-100k
97
$100k-125k
91
$125k +
85
No College
83
College
103
Adv. Degree
107

Understand Munchkin Consumer Behavior

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Munchkin Basket Affinity & Size

brand
basket affinity
Gerber Graduates 46.1x
Gerber 30.2x
Huggies 12.3x
Archer Farms 9.8x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
250

Where is Munchkin Purchased?

channels
index
Dollar
0
Drug
9
Food
4
Gas & Convenience
0
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.9x
Gerber 2.1x
Huggies 2.0x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
66
Credit
89
Debit
129
Food Stamps
64

When is Munchkin Purchased?

day of week
Sun
15.5%
Mon
12.3%
Tue
11.9%
Wed
12.3%
Thu
12.4%
Fri
16.0%
Sat
19.6%
time of day
Morning
12.9%
Noon
17.4%
Afternoon
35.8%
Evening
27.1%
Late
6.8%

About Our Munchkin Consumer Insights

How do we know who buys Munchkin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Munchkin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.