Munchos Consumer Insights

Who buys Munchos?

A Munchos consumer is generally very low income, African American, and upper middle age. Munchos consumers are more likely to purchase Munchos during larger pantry stocking trips. Brands such as Fritos, Cheetos, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

Munchos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Munchos Consumer Demographics

demographic
index
Female
99
Male
106
<24
90
25-34
65
35-44
100
45-54
138
55-64
121
65+
113
African American
151
Asian
55
Caucasian
106
Hispanic
70
demographic
index
Has Kids
94
No Kids
114
- $20k
142
$20k-40k
127
$40k-60k
111
$60k-80k
101
$80k-100k
83
$100k-125k
69
$125k +
66
No College
166
College
92
Adv. Degree
61

Understand Munchos Consumer Behavior

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Munchos Basket Affinity & Size

brand
basket affinity
Fritos 6.6x
Cheetos 5.2x
Hawaiian Punch 4.5x
Pop-Tarts 4.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
275

Where is Munchos Purchased?

channels
index
Club
0
Dollar
810
Drug
164
Food
102
Gas & Convenience
421
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Blue Bonnet 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
142
Credit
79
Debit
89
Food Stamps
191

When is Munchos Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
13.4%
Wed
12.7%
Thu
12.8%
Fri
15.6%
Sat
17.3%
time of day
Morning
13.7%
Noon
17.2%
Afternoon
34.9%
Evening
27.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Munchos consumers purchase?

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Why do Munchos consumers try new brands?

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Where do Munchos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Munchos Target Market

Arrow and target

Who actually buys Munchos? Do these consumers match the intended target market of Munchos?

Thought bubble

What motivates the target market to purchase Munchos?

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What other target market should Munchos look at?

venn diagram

Which other brands have a similar target market?

About Our Munchos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.