Munchos Consumer Insights

Who buys Munchos?

A Munchos consumer is generally very low income, African American, and upper middle age. Munchos consumers are more likely to purchase Munchos during larger pantry stocking trips. Brands such as Fritos, Cheetos, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Munchos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.75

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Munchos Consumer Demographics

demographic
index
Female
99
Male
106
<24
90
25-34
65
35-44
100
45-54
138
55-64
121
65+
113
African American
151
Asian
55
Caucasian
106
Hispanic
70
demographic
index
Has Kids
94
No Kids
114
- $20k
142
$20k-40k
127
$40k-60k
111
$60k-80k
101
$80k-100k
83
$100k-125k
69
$125k +
66
No College
166
College
92
Adv. Degree
61

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Munchos Basket Affinity & Size

brand
basket affinity
Fritos 6.6x
Cheetos 5.2x
Hawaiian Punch 4.5x
Pop-Tarts 4.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
275

Where is Munchos Purchased?

channels
index
Club
0
Dollar
810
Drug
164
Food
102
Gas & Convenience
421
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Marlboro Gold Pack 1.7x
Blue Bonnet 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
142
Credit
79
Debit
89
Food Stamps
191

When is Munchos Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
13.4%
Wed
12.7%
Thu
12.8%
Fri
15.6%
Sat
17.3%
time of day
Morning
13.7%
Noon
17.2%
Afternoon
34.9%
Evening
27.5%
Late
6.7%

About Our Munchos Consumer Insights

How do we know who buys Munchos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Munchos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.