Murphy Oil Consumer Insights

Who buys Murphy Oil?

A Murphy Oil consumer is generally very high income, Caucasian, and senior age. Murphy Oil consumers are more likely to purchase Murphy Oil during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Murphy Oil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.9%
Total Basket $ (median)
$59.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Murphy Oil Consumer Demographics

demographic
index
Female
101
Male
88
<24
89
25-34
73
35-44
106
45-54
114
55-64
123
65+
124
African American
81
Asian
53
Caucasian
107
Hispanic
101
demographic
index
Has Kids
99
No Kids
103
- $20k
88
$20k-40k
82
$40k-60k
79
$60k-80k
92
$80k-100k
87
$100k-125k
118
$125k +
175
No College
98
College
93
Adv. Degree
137

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Murphy Oil Basket Affinity & Size

brand
basket affinity
Lysol 15.4x
Swiffer 14.5x
Clorox 10.6x
Febreze 7.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
348

Where is Murphy Oil Purchased?

channels
index
Club
7
Dollar
268
Drug
52
Food
60
Gas & Convenience
72
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Perdue 1.4x
Weight Watchers Smart Ones 1.4x
Domino 1.4x

How Did They Pay?

method
index
Cash
100
Credit
106
Debit
103
Food Stamps
32

When is Murphy Oil Purchased?

day of week
Sun
16.3%
Mon
13.5%
Tue
13.1%
Wed
12.9%
Thu
12.4%
Fri
14.1%
Sat
17.8%
time of day
Morning
18.1%
Noon
19.2%
Afternoon
38.1%
Evening
19.8%
Late
4.8%

About Our Murphy Oil Consumer Insights

How do we know who buys Murphy Oil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Murphy Oil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.