Murray Consumer Insights

Who buys Murray? A Murray consumer is generally lower income, African American, and older age. Murray consumers are more likely to purchase Murray during larger pantry stocking trips. Brands such as Borden, Sunny Meadow, and Lindt also tend to be purchased in the same trip. Sample consumer insights data below.

Murray Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.5%
Total Basket $ (median)
$57.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Murray Consumer Demographics

demographic
index
Female
93
Male
166
<24
74
25-34
105
35-44
98
45-54
90
55-64
128
65+
108
African American
247
Asian
13
Caucasian
102
Hispanic
60
demographic
index
Has Kids
89
No Kids
125
- $20k
71
$20k-40k
148
$40k-60k
132
$60k-80k
111
$80k-100k
75
$100k-125k
71
$125k +
39
No College
123
College
101
Adv. Degree
67

Understand Murray Consumer Behavior

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Murray Basket Affinity & Size

brand
basket affinity
Borden 10.6x
Sunny Meadow 7.9x
Lindt 6.0x
V8 6.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
462

Where is Murray Purchased?

channels
index
Dollar
1
Drug
1
Food
38
Gas & Convenience
1
Mass
191
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 1.9x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
97
Food Stamps
76

When is Murray Purchased?

day of week
Sun
16.1%
Mon
14.3%
Tue
9.2%
Wed
10.6%
Thu
10.6%
Fri
14.7%
Sat
24.5%
time of day
Morning
12.2%
Noon
15.0%
Afternoon
33.1%
Evening
35.3%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Murray consumers purchase?

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Why do Murray consumers try new brands?

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Where do Murray consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Murray Target Market

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Who actually buys Murray? Do these consumers match the intended target market of Murray?

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What motivates the target market to purchase Murray?

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What other target market should Murray look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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