Murray Consumer Insights

Who buys Murray?

A Murray consumer is generally lower income, African American, and older age. Murray consumers are more likely to purchase Murray during larger pantry stocking trips. Brands such as Borden, Sunny Meadow, and Lindt also tend to be purchased in the same trip. See sample consumer insights data below.

Murray Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.5%
Total Basket $ (median)
$57.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Murray Consumer Demographics

demographic
index
Female
93
Male
166
<24
74
25-34
105
35-44
98
45-54
90
55-64
128
65+
108
African American
247
Asian
13
Caucasian
102
Hispanic
60
demographic
index
Has Kids
89
No Kids
125
- $20k
71
$20k-40k
148
$40k-60k
132
$60k-80k
111
$80k-100k
75
$100k-125k
71
$125k +
39
No College
123
College
101
Adv. Degree
67

Understand Murray Consumer Behavior

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Murray Basket Affinity & Size

brand
basket affinity
Borden 10.6x
Sunny Meadow 7.9x
Lindt 6.0x
V8 6.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
462

Where is Murray Purchased?

channels
index
Dollar
1
Drug
1
Food
38
Gas & Convenience
1
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 1.9x
Armour 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
97
Food Stamps
76

When is Murray Purchased?

day of week
Sun
16.1%
Mon
14.3%
Tue
9.2%
Wed
10.6%
Thu
10.6%
Fri
14.7%
Sat
24.5%
time of day
Morning
12.2%
Noon
15.0%
Afternoon
33.1%
Evening
35.3%
Late
4.4%

About Our Murray Consumer Insights

How do we know who buys Murray? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Murray consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.