Muscle Milk Consumer Insights

Who buys Muscle Milk? A Muscle Milk consumer is generally higher income, Asian, and adolescent age. Muscle Milk consumers are more likely to purchase Muscle Milk during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Hefty, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Muscle Milk Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.00
% of Basket $ (median)
20.0%
Total Basket $ (median)
$34.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Muscle Milk Consumer Demographics

demographic
index
Female
95
Male
154
<24
110
25-34
110
35-44
104
45-54
86
55-64
84
65+
82
African American
79
Asian
122
Caucasian
96
Hispanic
97
demographic
index
Has Kids
94
No Kids
114
- $20k
90
$20k-40k
96
$40k-60k
94
$60k-80k
99
$80k-100k
106
$100k-125k
117
$125k +
101
No College
76
College
103
Adv. Degree
112

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Muscle Milk Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 6.3x
Hefty 4.8x
Gatorade G2 4.8x
General Mills Fiber One 4.4x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
241

Where is Muscle Milk Purchased?

channels
index
Beauty
1
Club
350
Dollar
5
Drug
101
Food
50
Gas & Convenience
221
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.6x
Marlboro Gold Pack 1.6x
Starbucks Frappuccino 1.5x

How Did They Pay?

method
index
Cash
70
Credit
106
Debit
115
Food Stamps
84

When is Muscle Milk Purchased?

day of week
Sun
17.2%
Mon
13.4%
Tue
11.9%
Wed
11.5%
Thu
13.8%
Fri
14.7%
Sat
17.5%
time of day
Morning
13.6%
Noon
18.4%
Afternoon
34.5%
Evening
27.5%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Muscle Milk consumers purchase?

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Why do Muscle Milk consumers try new brands?

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Where do Muscle Milk consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Muscle Milk Target Market

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Who actually buys Muscle Milk? Do these consumers match the intended target market of Muscle Milk?

Thought bubble

What motivates the target market to purchase Muscle Milk?

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What other target market should Muscle Milk look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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