Muscle Milk Consumer Insights

Who buys Muscle Milk?

A Muscle Milk consumer is generally higher income, Asian, and adolescent age. Muscle Milk consumers are more likely to purchase Muscle Milk during larger pantry stocking trips. Brands such as Cinnamon Toast Crunch, Hefty, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Muscle Milk Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.00
% of Basket $ (median)
20.0%
Total Basket $ (median)
$34.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Muscle Milk Consumer Demographics

demographic
index
Female
95
Male
154
<24
110
25-34
110
35-44
104
45-54
86
55-64
84
65+
82
African American
79
Asian
122
Caucasian
96
Hispanic
97
demographic
index
Has Kids
94
No Kids
114
- $20k
90
$20k-40k
96
$40k-60k
94
$60k-80k
99
$80k-100k
106
$100k-125k
117
$125k +
101
No College
76
College
103
Adv. Degree
112

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Muscle Milk Basket Affinity & Size

brand
basket affinity
Cinnamon Toast Crunch 6.3x
Hefty 4.8x
Gatorade G2 4.8x
General Mills Fiber One 4.4x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
241

Where is Muscle Milk Purchased?

channels
index
Beauty
1
Club
350
Dollar
5
Drug
101
Food
50
Gas & Convenience
221
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Monster Energy 1.6x
Marlboro Gold Pack 1.6x
Starbucks Frappuccino 1.5x

How Did They Pay?

method
index
Cash
70
Credit
106
Debit
115
Food Stamps
84

When is Muscle Milk Purchased?

day of week
Sun
17.2%
Mon
13.4%
Tue
11.9%
Wed
11.5%
Thu
13.8%
Fri
14.7%
Sat
17.5%
time of day
Morning
13.6%
Noon
18.4%
Afternoon
34.5%
Evening
27.5%
Late
6.0%

Get More Muscle Milk Data

Contact us for the latest Muscle Milk consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Muscle Milk consumers switch to?

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Why do consumers stop buying Muscle Milk products?

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Which retailers do Muscle Milk shoppers prefer to shop at?

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What motivates consumers to try Muscle Milk products?

Research the Muscle Milk Target Market

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Who actually buys Muscle Milk? Do these consumers match the intended target market of Muscle Milk?

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What motivates the target market to buy Muscle Milk?

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What other target market should Muscle Milk look at?

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Which other brands have a similar target market?

About Our Muscle Milk Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.