Musselman's Consumer Insights

Who buys Musselman's? A Musselman's consumer is generally slightly higher income, Caucasian, and senior age. Musselman's consumers are more likely to purchase Musselman's during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Yoplait Go-Gurt, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Musselman's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.0%
Total Basket $ (median)
$82.20

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Musselman's Consumer Demographics

demographic
index
Female
100
Male
97
<24
66
25-34
95
35-44
103
45-54
98
55-64
111
65+
122
African American
82
Asian
27
Caucasian
115
Hispanic
50
demographic
index
Has Kids
104
No Kids
90
- $20k
78
$20k-40k
89
$40k-60k
113
$60k-80k
109
$80k-100k
121
$100k-125k
96
$125k +
77
No College
98
College
100
Adv. Degree
101

Understand Musselman's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Musselman's Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 5.8x
Yoplait Go-Gurt 4.2x
Birds Eye Steamfresh 4.1x
Del Monte 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
505

Where is Musselman's Purchased?

channels
index
Club
179
Dollar
5
Drug
6
Food
105
Gas & Convenience
1
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Arnold 1.5x
Maxwell House 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
93
Credit
111
Debit
92
Food Stamps
125

When is Musselman's Purchased?

day of week
Sun
17.0%
Mon
12.9%
Tue
13.0%
Wed
12.5%
Thu
11.7%
Fri
15.6%
Sat
17.3%
time of day
Morning
15.2%
Noon
19.6%
Afternoon
34.3%
Evening
24.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Musselman's consumers purchase?

check mark

Why do Musselman's consumers try new brands?

check mark

Where do Musselman's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Musselman's Target Market

Arrow and target

Who actually buys Musselman's? Do these consumers match the intended target market of Musselman's?

Thought bubble

What motivates the target market to purchase Musselman's?

magnifying glass

What other target market should Musselman's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us