Musselman's Consumer Insights

Who buys Musselman's?

A Musselman's consumer is generally slightly higher income, Caucasian, and senior age. Musselman's consumers are more likely to purchase Musselman's during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Yoplait Go-Gurt, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Musselman's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.32
% of Basket $ (median)
4.0%
Total Basket $ (median)
$82.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Musselman's Consumer Demographics

demographic
index
Female
100
Male
97
<24
66
25-34
95
35-44
103
45-54
98
55-64
111
65+
122
African American
82
Asian
27
Caucasian
115
Hispanic
50
demographic
index
Has Kids
104
No Kids
90
- $20k
78
$20k-40k
89
$40k-60k
113
$60k-80k
109
$80k-100k
121
$100k-125k
96
$125k +
77
No College
98
College
100
Adv. Degree
101

Understand Musselman's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Musselman's Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 5.8x
Yoplait Go-Gurt 4.2x
Birds Eye Steamfresh 4.1x
Del Monte 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
505

Where is Musselman's Purchased?

channels
index
Club
179
Dollar
5
Drug
6
Food
105
Gas & Convenience
1
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Arnold 1.5x
Maxwell House 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
93
Credit
111
Debit
92
Food Stamps
125

When is Musselman's Purchased?

day of week
Sun
17.0%
Mon
12.9%
Tue
13.0%
Wed
12.5%
Thu
11.7%
Fri
15.6%
Sat
17.3%
time of day
Morning
15.2%
Noon
19.6%
Afternoon
34.3%
Evening
24.8%
Late
6.1%

About Our Musselman's Consumer Insights

How do we know who buys Musselman's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Musselman's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.