My Life As Consumer Insights

Who buys My Life As? A My Life As consumer is generally slightly higher income, African American, and lower middle age. My Life As consumers are more likely to purchase My Life As during larger pantry stocking trips. Brands such as Crayola, Kool-Aid, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

My Life As Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
10.6%
Total Basket $ (median)
$93.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

My Life As Consumer Demographics

demographic
index
Female
104
Male
66
<24
41
25-34
91
35-44
119
45-54
97
55-64
71
65+
87
African American
124
Asian
18
Caucasian
113
Hispanic
56
demographic
index
Has Kids
126
No Kids
41
- $20k
96
$20k-40k
91
$40k-60k
101
$60k-80k
117
$80k-100k
124
$100k-125k
95
$125k +
67
No College
111
College
102
Adv. Degree
78

Understand My Life As Consumer Behavior

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My Life As Basket Affinity & Size

brand
basket affinity
Crayola 11.1x
Kool-Aid 10.6x
Farmers Market 8.2x
Dannon Danimals 8.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
299

Where is My Life As Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Dannon Danimals 1.9x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
109
Food Stamps
34

When is My Life As Purchased?

day of week
Sun
14.0%
Mon
11.6%
Tue
11.8%
Wed
10.1%
Thu
12.8%
Fri
19.5%
Sat
20.2%
time of day
Morning
13.3%
Noon
15.8%
Afternoon
35.8%
Evening
25.9%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do My Life As consumers purchase?

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Why do My Life As consumers try new brands?

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Where do My Life As consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the My Life As Target Market

Arrow and target

Who actually buys My Life As? Do these consumers match the intended target market of My Life As?

Thought bubble

What motivates the target market to purchase My Life As?

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What other target market should My Life As look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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