My Life As Consumer Insights

Who buys My Life As?

A My Life As consumer is generally slightly higher income, African American, and lower middle age. My Life As consumers are more likely to purchase My Life As during larger pantry stocking trips. Brands such as Crayola, Kool-Aid, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

My Life As Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.97
% of Basket $ (median)
10.6%
Total Basket $ (median)
$93.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

My Life As Consumer Demographics

demographic
index
Female
104
Male
66
<24
41
25-34
91
35-44
119
45-54
97
55-64
71
65+
87
African American
124
Asian
18
Caucasian
113
Hispanic
56
demographic
index
Has Kids
126
No Kids
41
- $20k
96
$20k-40k
91
$40k-60k
101
$60k-80k
117
$80k-100k
124
$100k-125k
95
$125k +
67
No College
111
College
102
Adv. Degree
78

Understand My Life As Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

My Life As Basket Affinity & Size

brand
basket affinity
Crayola 11.1x
Kool-Aid 10.6x
Farmers Market 8.2x
Dannon Danimals 8.0x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
299

Where is My Life As Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Dannon Danimals 1.9x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
119
Credit
93
Debit
109
Food Stamps
34

When is My Life As Purchased?

day of week
Sun
14.0%
Mon
11.6%
Tue
11.8%
Wed
10.1%
Thu
12.8%
Fri
19.5%
Sat
20.2%
time of day
Morning
13.3%
Noon
15.8%
Afternoon
35.8%
Evening
25.9%
Late
9.2%

Get More My Life As Data

Contact us for the latest My Life As consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do My Life As consumers switch to?

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Why do consumers stop buying My Life As products?

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Which retailers do My Life As shoppers prefer to shop at?

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What motivates consumers to try My Life As products?

Research the My Life As Target Market

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Who actually buys My Life As? Do these consumers match the intended target market of My Life As?

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What motivates the target market to purchase My Life As?

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What other target market should My Life As look at?

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Which other brands have a similar target market?

About Our My Life As Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.