My Little Pony Consumer Insights

Who buys My Little Pony?

A My Little Pony consumer is generally slightly lower income, Hispanic, and young adult age. My Little Pony consumers are more likely to purchase My Little Pony during larger pantry stocking trips. Brands such as Crayola, Cadbury, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

My Little Pony Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
13.3%
Total Basket $ (median)
$37.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

My Little Pony Consumer Demographics

demographic
index
Female
103
Male
73
<24
61
25-34
123
35-44
119
45-54
57
55-64
69
65+
47
African American
61
Asian
101
Caucasian
101
Hispanic
114
demographic
index
Has Kids
125
No Kids
44
- $20k
97
$20k-40k
95
$40k-60k
113
$60k-80k
99
$80k-100k
98
$100k-125k
102
$125k +
88
No College
104
College
101
Adv. Degree
89

Understand My Little Pony Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

My Little Pony Basket Affinity & Size

brand
basket affinity
Crayola 14.7x
Cadbury 6.7x
Glade 5.7x
Armour 4.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
223

Where is My Little Pony Purchased?

channels
index
Club
8
Dollar
287
Drug
107
Food
7
Gas & Convenience
8
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
99
Credit
91
Debit
116
Food Stamps
44

When is My Little Pony Purchased?

day of week
Sun
14.1%
Mon
10.8%
Tue
12.0%
Wed
11.4%
Thu
13.0%
Fri
18.5%
Sat
20.2%
time of day
Morning
14.5%
Noon
18.4%
Afternoon
33.9%
Evening
25.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do My Little Pony consumers purchase?

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Why do My Little Pony consumers try new brands?

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Where do My Little Pony consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the My Little Pony Target Market

Arrow and target

Who actually buys My Little Pony? Do these consumers match the intended target market of My Little Pony?

Thought bubble

What motivates the target market to purchase My Little Pony?

magnifying glass

What other target market should My Little Pony look at?

venn diagram

Which other brands have a similar target market?

About Our My Little Pony Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.