My Little Pony Consumer Insights

Who buys My Little Pony?

A My Little Pony consumer is generally slightly lower income, Hispanic, and young adult age. My Little Pony consumers are more likely to purchase My Little Pony during larger pantry stocking trips. Brands such as Crayola, Cadbury, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

My Little Pony Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
13.3%
Total Basket $ (median)
$37.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

My Little Pony Consumer Demographics

demographic
index
Female
103
Male
73
<24
61
25-34
123
35-44
119
45-54
57
55-64
69
65+
47
African American
61
Asian
101
Caucasian
101
Hispanic
114
demographic
index
Has Kids
125
No Kids
44
- $20k
97
$20k-40k
95
$40k-60k
113
$60k-80k
99
$80k-100k
98
$100k-125k
102
$125k +
88
No College
104
College
101
Adv. Degree
89

Understand My Little Pony Consumer Behavior

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My Little Pony Basket Affinity & Size

brand
basket affinity
Crayola 14.7x
Cadbury 6.7x
Glade 5.7x
Armour 4.7x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
223

Where is My Little Pony Purchased?

channels
index
Club
8
Dollar
287
Drug
107
Food
7
Gas & Convenience
8
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Dannon Danimals 1.5x
Crayola 1.4x

How Did They Pay?

method
index
Cash
99
Credit
91
Debit
116
Food Stamps
44

When is My Little Pony Purchased?

day of week
Sun
14.1%
Mon
10.8%
Tue
12.0%
Wed
11.4%
Thu
13.0%
Fri
18.5%
Sat
20.2%
time of day
Morning
14.5%
Noon
18.4%
Afternoon
33.9%
Evening
25.9%
Late
7.4%

Get More My Little Pony Data

Contact us for the latest My Little Pony consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do My Little Pony consumers switch to?

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Why do consumers stop buying My Little Pony products?

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Which retailers do My Little Pony shoppers prefer to shop at?

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What motivates consumers to try My Little Pony products?

Research the My Little Pony Target Market

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Who actually buys My Little Pony? Do these consumers match the intended target market of My Little Pony?

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What motivates the target market to buy My Little Pony?

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What other target market should My Little Pony look at?

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Which other brands have a similar target market?

About Our My Little Pony Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.