Nabisco Consumer Insights

Who buys Nabisco?

A Nabisco consumer is generally very high income, African American, and lower middle age. Nabisco consumers are more likely to purchase Nabisco during larger pantry stocking trips. Brands such as Nabisco Triscuit, Nabisco Wheat Thins, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$55.89

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Consumer Demographics

demographic
index
Female
101
Male
90
<24
73
25-34
90
35-44
108
45-54
102
55-64
97
65+
102
African American
106
Asian
85
Caucasian
103
Hispanic
87
demographic
index
Has Kids
105
No Kids
88
- $20k
85
$20k-40k
92
$40k-60k
93
$60k-80k
100
$80k-100k
104
$100k-125k
113
$125k +
115
No College
88
College
101
Adv. Degree
108

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Nabisco Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 7.2x
Nabisco Wheat Thins 5.8x
Pop-Tarts 5.4x
Nabisco Chips Ahoy! 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
436

Where is Nabisco Purchased?

channels
index
Beauty
2
Club
120
Dollar
110
Drug
11
Food
199
Gas & Convenience
18
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.3x
Nabisco Triscuit 1.2x
Cinnamon Toast Crunch 1.2x
General Mills Cheerios 1.2x

How Did They Pay?

method
index
Cash
85
Credit
109
Debit
97
Food Stamps
124

When is Nabisco Purchased?

day of week
Sun
17.4%
Mon
13.7%
Tue
12.4%
Wed
12.3%
Thu
12.3%
Fri
15.5%
Sat
16.4%
time of day
Morning
15.4%
Noon
18.0%
Afternoon
33.8%
Evening
27.4%
Late
5.5%

About Our Nabisco Consumer Insights

How do we know who buys Nabisco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.