Nabisco Belvita Consumer Insights

Who buys Nabisco Belvita?

A Nabisco Belvita consumer is generally higher income, African American, and older age. Nabisco Belvita consumers are more likely to purchase Nabisco Belvita during larger pantry stocking trips. Brands such as Nabisco, Nabisco Triscuit, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Belvita Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.2%
Total Basket $ (median)
$59.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Belvita Consumer Demographics

demographic
index
Female
99
Male
107
<24
88
25-34
85
35-44
98
45-54
116
55-64
121
65+
103
African American
104
Asian
79
Caucasian
103
Hispanic
96
demographic
index
Has Kids
93
No Kids
115
- $20k
80
$20k-40k
81
$40k-60k
98
$60k-80k
102
$80k-100k
107
$100k-125k
121
$125k +
111
No College
86
College
99
Adv. Degree
124

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Nabisco Belvita Basket Affinity & Size

brand
basket affinity
Nabisco 4.7x
Nabisco Triscuit 4.4x
General Mills Fiber One 4.4x
Kelloggs Special K 4.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
433

Where is Nabisco Belvita Purchased?

channels
index
Club
124
Dollar
8
Drug
55
Food
131
Gas & Convenience
32
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Almond Breeze 1.4x
Weight Watchers Smart Ones 1.4x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
98
Food Stamps
91

When is Nabisco Belvita Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.7%
Wed
11.6%
Thu
11.6%
Fri
14.3%
Sat
18.4%
time of day
Morning
14.4%
Noon
16.7%
Afternoon
34.9%
Evening
28.1%
Late
5.9%

About Our Nabisco Belvita Consumer Insights

How do we know who buys Nabisco Belvita? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Belvita consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.