Nabisco Belvita Consumer Insights

Who buys Nabisco Belvita? A Nabisco Belvita consumer is generally higher income, African American, and older age. Nabisco Belvita consumers are more likely to purchase Nabisco Belvita during larger pantry stocking trips. Brands such as Nabisco, Nabisco Triscuit, and General Mills Fiber One also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Belvita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.2%
Total Basket $ (median)
$59.45

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  • Behavioral data
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  • Recent demographic data

Nabisco Belvita Consumer Demographics

demographic
index
Female
99
Male
107
<24
88
25-34
85
35-44
98
45-54
116
55-64
121
65+
103
African American
104
Asian
79
Caucasian
103
Hispanic
96
demographic
index
Has Kids
93
No Kids
115
- $20k
80
$20k-40k
81
$40k-60k
98
$60k-80k
102
$80k-100k
107
$100k-125k
121
$125k +
111
No College
86
College
99
Adv. Degree
124

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Nabisco Belvita Basket Affinity & Size

brand
basket affinity
Nabisco 4.7x
Nabisco Triscuit 4.4x
General Mills Fiber One 4.4x
Kelloggs Special K 4.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
433

Where is Nabisco Belvita Purchased?

channels
index
Club
124
Dollar
8
Drug
55
Food
131
Gas & Convenience
32
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Almond Breeze 1.4x
Weight Watchers Smart Ones 1.4x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
98
Food Stamps
91

When is Nabisco Belvita Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.7%
Wed
11.6%
Thu
11.6%
Fri
14.3%
Sat
18.4%
time of day
Morning
14.4%
Noon
16.7%
Afternoon
34.9%
Evening
28.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Belvita consumers purchase?

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Why do Nabisco Belvita consumers try new brands?

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Where do Nabisco Belvita consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Belvita Target Market

Arrow and target

Who actually buys Nabisco Belvita? Do these consumers match the intended target market of Nabisco Belvita?

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What motivates the target market to purchase Nabisco Belvita?

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What other target market should Nabisco Belvita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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