Nabisco Chips Ahoy! Consumer Insights

Who buys Nabisco Chips Ahoy!? Nabisco Chips Ahoy! consumers are generally very low income, Hispanic, and adolescent age. Nabisco Chips Ahoy! consumers are more likely to purchase Nabisco Chips Ahoy! during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Chips Ahoy! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$57.83

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  • Recent demographic data

Nabisco Chips Ahoy! Consumer Demographics

demographic
index
Female
101
Male
92
<24
107
25-34
97
35-44
106
45-54
103
55-64
81
65+
66
African American
109
Asian
95
Caucasian
97
Hispanic
130
demographic
index
Has Kids
110
No Kids
76
- $20k
108
$20k-40k
104
$40k-60k
100
$60k-80k
105
$80k-100k
99
$100k-125k
94
$125k +
87
No College
112
College
100
Adv. Degree
85

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Nabisco Chips Ahoy! Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 5.8x
Nabisco 4.5x
YoCrunch 4.0x
Kelloggs Pop Tarts 3.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
431

Where is Nabisco Chips Ahoy! Purchased?

channels
index
Club
11
Dollar
173
Drug
50
Food
156
Gas & Convenience
25
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.3x
Cinnamon Toast Crunch 1.2x
Huggies 1.2x
Nabisco Oreo 1.2x

How Did They Pay?

method
index
Cash
113
Credit
90
Debit
96
Food Stamps
160

When is Nabisco Chips Ahoy! Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.6%
Wed
12.4%
Thu
12.4%
Fri
15.0%
Sat
16.1%
time of day
Morning
14.2%
Noon
15.4%
Afternoon
32.7%
Evening
29.7%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Chips Ahoy! consumers purchase?

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Why do Nabisco Chips Ahoy! consumers try new brands?

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Where do Nabisco Chips Ahoy! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Chips Ahoy! Target Market

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Who actually buys Nabisco Chips Ahoy!? Do these consumers match the intended target market of Nabisco Chips Ahoy!?

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What motivates the target market to purchase Nabisco Chips Ahoy!?

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What other target market should Nabisco Chips Ahoy! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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