Nabisco Chips Ahoy! Consumer Insights

Who buys Nabisco Chips Ahoy!?

A Nabisco Chips Ahoy! consumer is generally very low income, Hispanic, and adolescent age. Nabisco Chips Ahoy! consumers are more likely to purchase Nabisco Chips Ahoy! during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Chips Ahoy! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$57.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Chips Ahoy! Consumer Demographics

demographic
index
Female
101
Male
92
<24
107
25-34
97
35-44
106
45-54
103
55-64
81
65+
66
African American
109
Asian
95
Caucasian
97
Hispanic
130
demographic
index
Has Kids
110
No Kids
76
- $20k
108
$20k-40k
104
$40k-60k
100
$60k-80k
105
$80k-100k
99
$100k-125k
94
$125k +
87
No College
112
College
100
Adv. Degree
85

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Nabisco Chips Ahoy! Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 5.8x
Nabisco 4.5x
YoCrunch 4.0x
Kelloggs Pop Tarts 3.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
431

Where is Nabisco Chips Ahoy! Purchased?

channels
index
Club
11
Dollar
173
Drug
50
Food
156
Gas & Convenience
25
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.3x
Cinnamon Toast Crunch 1.2x
Huggies 1.2x
Nabisco Oreo 1.2x

How Did They Pay?

method
index
Cash
113
Credit
90
Debit
96
Food Stamps
160

When is Nabisco Chips Ahoy! Purchased?

day of week
Sun
18.3%
Mon
13.2%
Tue
12.6%
Wed
12.4%
Thu
12.4%
Fri
15.0%
Sat
16.1%
time of day
Morning
14.2%
Noon
15.4%
Afternoon
32.7%
Evening
29.7%
Late
7.9%

Get More Nabisco Chips Ahoy! Data

Contact us for the latest Nabisco Chips Ahoy! consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Chips Ahoy! consumers switch to?

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Why do consumers stop buying Nabisco Chips Ahoy! products?

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Which retailers do Nabisco Chips Ahoy! shoppers prefer to shop at?

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What motivates consumers to try Nabisco Chips Ahoy! products?

Research the Nabisco Chips Ahoy! Target Market

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Who actually buys Nabisco Chips Ahoy!? Do these consumers match the intended target market of Nabisco Chips Ahoy!?

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What motivates the target market to purchase Nabisco Chips Ahoy!?

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What other target market should Nabisco Chips Ahoy! look at?

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Which other brands have a similar target market?

About Our Nabisco Chips Ahoy! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.