Nabisco Go Paks Nutter Butter Bites Consumer Insights

Who buys Nabisco Go Paks Nutter Butter Bites? Nabisco Go Paks Nutter Butter Bites consumers are generally very low income, African American, and older age. Nabisco Go Paks Nutter Butter Bites consumers are more likely to purchase Nabisco Go Paks Nutter Butter Bites during larger pantry stocking trips. Brands such as Cheez-It, Hunt's Snack Pack, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Go Paks Nutter Butter Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$37.67

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  • Behavioral data
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  • Recent demographic data

Nabisco Go Paks Nutter Butter Bites Consumer Demographics

demographic
index
Female
100
Male
102
<24
83
25-34
90
35-44
99
45-54
111
55-64
114
65+
113
African American
162
Asian
45
Caucasian
105
Hispanic
76
demographic
index
Has Kids
105
No Kids
89
- $20k
161
$20k-40k
124
$40k-60k
106
$60k-80k
101
$80k-100k
87
$100k-125k
76
$125k +
54
No College
138
College
98
Adv. Degree
64

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Nabisco Go Paks Nutter Butter Bites Basket Affinity & Size

brand
basket affinity
Cheez-It 7.2x
Hunt's Snack Pack 6.0x
Chef Boyardee 4.6x
Chex Mix 4.6x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
359

Where is Nabisco Go Paks Nutter Butter Bites Purchased?

channels
index
Dollar
333
Drug
38
Food
56
Gas & Convenience
2
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Diet Mountain Dew 1.6x
Hawaiian Punch 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
134
Credit
73
Debit
100
Food Stamps
186

When is Nabisco Go Paks Nutter Butter Bites Purchased?

day of week
Sun
16.4%
Mon
13.7%
Tue
11.8%
Wed
11.5%
Thu
14.9%
Fri
16.0%
Sat
15.6%
time of day
Morning
14.8%
Noon
17.1%
Afternoon
32.2%
Evening
27.9%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Go Paks Nutter Butter Bites consumers purchase?

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Why do Nabisco Go Paks Nutter Butter Bites consumers try new brands?

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Where do Nabisco Go Paks Nutter Butter Bites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Go Paks Nutter Butter Bites Target Market

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Who actually buys Nabisco Go Paks Nutter Butter Bites? Do these consumers match the intended target market of Nabisco Go Paks Nutter Butter Bites?

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What motivates the target market to purchase Nabisco Go Paks Nutter Butter Bites?

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What other target market should Nabisco Go Paks Nutter Butter Bites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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