Nabisco Golden Oreo Consumer Insights

Who buys Nabisco Golden Oreo? A Nabisco Golden Oreo consumer is generally very high income, African American, and senior age. Nabisco Golden Oreo consumers are more likely to purchase Nabisco Golden Oreo during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco Chips Ahoy!, and Nabisco Ritz also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Golden Oreo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.75

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Nabisco Golden Oreo Consumer Demographics

demographic
index
Female
100
Male
103
<24
70
25-34
83
35-44
101
45-54
117
55-64
115
65+
120
African American
229
Asian
68
Caucasian
95
Hispanic
109
demographic
index
Has Kids
102
No Kids
94
- $20k
110
$20k-40k
90
$40k-60k
94
$60k-80k
101
$80k-100k
107
$100k-125k
96
$125k +
112
No College
104
College
98
Adv. Degree
107

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Nabisco Golden Oreo Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 12.8x
Nabisco Chips Ahoy! 5.9x
Nabisco Ritz 4.0x
Cheez-It 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
403

Where is Nabisco Golden Oreo Purchased?

channels
index
Club
1
Dollar
48
Drug
102
Food
138
Gas & Convenience
31
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Entenmann's 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
113
Credit
94
Debit
95
Food Stamps
140

When is Nabisco Golden Oreo Purchased?

day of week
Sun
17.9%
Mon
13.2%
Tue
12.5%
Wed
13.1%
Thu
12.3%
Fri
14.7%
Sat
16.2%
time of day
Morning
14.2%
Noon
16.0%
Afternoon
33.3%
Evening
29.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Golden Oreo consumers purchase?

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Why do Nabisco Golden Oreo consumers try new brands?

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Where do Nabisco Golden Oreo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Golden Oreo Target Market

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Who actually buys Nabisco Golden Oreo? Do these consumers match the intended target market of Nabisco Golden Oreo?

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What motivates the target market to purchase Nabisco Golden Oreo?

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What other target market should Nabisco Golden Oreo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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