Nabisco Golden Oreo Consumer Insights

Who buys Nabisco Golden Oreo?

A Nabisco Golden Oreo consumer is generally very high income, African American, and senior age. Nabisco Golden Oreo consumers are more likely to purchase Nabisco Golden Oreo during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco Chips Ahoy!, and Nabisco Ritz also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Golden Oreo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Golden Oreo Consumer Demographics

demographic
index
Female
100
Male
103
<24
70
25-34
83
35-44
101
45-54
117
55-64
115
65+
120
African American
229
Asian
68
Caucasian
95
Hispanic
109
demographic
index
Has Kids
102
No Kids
94
- $20k
110
$20k-40k
90
$40k-60k
94
$60k-80k
101
$80k-100k
107
$100k-125k
96
$125k +
112
No College
104
College
98
Adv. Degree
107

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Nabisco Golden Oreo Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 12.8x
Nabisco Chips Ahoy! 5.9x
Nabisco Ritz 4.0x
Cheez-It 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
403

Where is Nabisco Golden Oreo Purchased?

channels
index
Club
1
Dollar
48
Drug
102
Food
138
Gas & Convenience
31
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Entenmann's 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
113
Credit
94
Debit
95
Food Stamps
140

When is Nabisco Golden Oreo Purchased?

day of week
Sun
17.9%
Mon
13.2%
Tue
12.5%
Wed
13.1%
Thu
12.3%
Fri
14.7%
Sat
16.2%
time of day
Morning
14.2%
Noon
16.0%
Afternoon
33.3%
Evening
29.2%
Late
7.4%

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Find Answers to Questions

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Which brands do Nabisco Golden Oreo consumers switch to?

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Why do consumers stop buying Nabisco Golden Oreo products?

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Which retailers do Nabisco Golden Oreo shoppers prefer to shop at?

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What motivates consumers to try Nabisco Golden Oreo products?

Research the Nabisco Golden Oreo Target Market

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Who actually buys Nabisco Golden Oreo? Do these consumers match the intended target market of Nabisco Golden Oreo?

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What motivates the target market to buy Nabisco Golden Oreo?

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What other target market should Nabisco Golden Oreo look at?

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Which other brands have a similar target market?

About Our Nabisco Golden Oreo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.