Nabisco Honey Maid Consumer Insights

Who buys Nabisco Honey Maid?

A Nabisco Honey Maid consumer is generally higher income, Caucasian, and lower middle age. Nabisco Honey Maid consumers are more likely to purchase Nabisco Honey Maid during larger pantry stocking trips. Brands such as Quaker Chewy, General Mills Fiber One, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Honey Maid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Honey Maid Consumer Demographics

demographic
index
Female
101
Male
94
<24
75
25-34
83
35-44
123
45-54
102
55-64
60
65+
65
African American
80
Asian
60
Caucasian
108
Hispanic
82
demographic
index
Has Kids
115
No Kids
65
- $20k
58
$20k-40k
80
$40k-60k
86
$60k-80k
111
$80k-100k
106
$100k-125k
127
$125k +
126
No College
80
College
99
Adv. Degree
130

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Nabisco Honey Maid Basket Affinity & Size

brand
basket affinity
Quaker Chewy 6.4x
General Mills Fiber One 4.9x
YoCrunch 4.7x
Mott's 4.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
497

Where is Nabisco Honey Maid Purchased?

channels
index
Drug
9
Food
141
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.6x
Quaker Chewy 1.6x
Dannon Danimals 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
71
Credit
128
Debit
88
Food Stamps
117

When is Nabisco Honey Maid Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
12.0%
Wed
12.3%
Thu
12.4%
Fri
14.6%
Sat
17.7%
time of day
Morning
14.2%
Noon
18.2%
Afternoon
34.0%
Evening
28.1%
Late
5.5%

Get More Nabisco Honey Maid Data

Contact us for the latest Nabisco Honey Maid consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Honey Maid consumers switch to?

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Why do consumers stop buying Nabisco Honey Maid products?

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Which retailers do Nabisco Honey Maid shoppers prefer to shop at?

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What motivates consumers to try Nabisco Honey Maid products?

Research the Nabisco Honey Maid Target Market

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Who actually buys Nabisco Honey Maid? Do these consumers match the intended target market of Nabisco Honey Maid?

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What motivates the target market to buy Nabisco Honey Maid?

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What other target market should Nabisco Honey Maid look at?

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Which other brands have a similar target market?

About Our Nabisco Honey Maid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.