Nabisco Mini Chips Ahoy Consumer Insights

Who buys Nabisco Mini Chips Ahoy?

A Nabisco Mini Chips Ahoy consumer is generally very low income, Hispanic, and lower middle age. Nabisco Mini Chips Ahoy consumers are more likely to purchase Nabisco Mini Chips Ahoy during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Cheez-It, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Mini Chips Ahoy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$31.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Mini Chips Ahoy Consumer Demographics

demographic
index
Female
102
Male
77
<24
78
25-34
101
35-44
111
45-54
95
55-64
75
65+
71
African American
127
Asian
68
Caucasian
97
Hispanic
142
demographic
index
Has Kids
118
No Kids
60
- $20k
112
$20k-40k
107
$40k-60k
104
$60k-80k
99
$80k-100k
99
$100k-125k
92
$125k +
87
No College
110
College
100
Adv. Degree
87

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Nabisco Mini Chips Ahoy Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 6.2x
Cheez-It 6.0x
YoCrunch 4.9x
Dannon Danimals 4.2x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
366

Where is Nabisco Mini Chips Ahoy Purchased?

channels
index
Club
0
Dollar
179
Drug
70
Food
117
Gas & Convenience
60
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Hawaiian Punch 1.5x
Armour 1.5x
Gerber Graduates 1.5x

How Did They Pay?

method
index
Cash
122
Credit
87
Debit
98
Food Stamps
146

When is Nabisco Mini Chips Ahoy Purchased?

day of week
Sun
16.2%
Mon
13.5%
Tue
12.1%
Wed
13.0%
Thu
13.6%
Fri
16.4%
Sat
15.1%
time of day
Morning
16.8%
Noon
16.0%
Afternoon
33.3%
Evening
27.3%
Late
6.5%

Get More Nabisco Mini Chips Ahoy Data

Contact us for the latest Nabisco Mini Chips Ahoy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Mini Chips Ahoy consumers switch to?

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Why do consumers stop buying Nabisco Mini Chips Ahoy products?

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Which retailers do Nabisco Mini Chips Ahoy shoppers prefer to shop at?

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What motivates consumers to try Nabisco Mini Chips Ahoy products?

Research the Nabisco Mini Chips Ahoy Target Market

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Who actually buys Nabisco Mini Chips Ahoy? Do these consumers match the intended target market of Nabisco Mini Chips Ahoy?

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What motivates the target market to purchase Nabisco Mini Chips Ahoy?

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What other target market should Nabisco Mini Chips Ahoy look at?

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Which other brands have a similar target market?

About Our Nabisco Mini Chips Ahoy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.