Nabisco Mini Oreo Consumer Insights

Who buys Nabisco Mini Oreo?

A Nabisco Mini Oreo consumer is generally very high income, Hispanic, and lower middle age. Nabisco Mini Oreo consumers are more likely to purchase Nabisco Mini Oreo during larger pantry stocking trips. Brands such as Nabisco, Cheez-It, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Mini Oreo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Mini Oreo Consumer Demographics

demographic
index
Female
103
Male
74
<24
65
25-34
88
35-44
121
45-54
94
55-64
72
65+
81
African American
107
Asian
95
Caucasian
95
Hispanic
142
demographic
index
Has Kids
119
No Kids
57
- $20k
88
$20k-40k
92
$40k-60k
96
$60k-80k
94
$80k-100k
104
$100k-125k
112
$125k +
118
No College
94
College
101
Adv. Degree
104

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Nabisco Mini Oreo Basket Affinity & Size

brand
basket affinity
Nabisco 7.0x
Cheez-It 5.4x
Nabisco Chips Ahoy! 5.1x
Hunt's Snack Pack 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
384

Where is Nabisco Mini Oreo Purchased?

channels
index
Club
46
Dollar
184
Drug
67
Food
136
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
98
Food Stamps
136

When is Nabisco Mini Oreo Purchased?

day of week
Sun
16.9%
Mon
14.2%
Tue
12.6%
Wed
12.9%
Thu
12.4%
Fri
15.2%
Sat
15.8%
time of day
Morning
16.4%
Noon
16.5%
Afternoon
33.5%
Evening
27.5%
Late
6.1%

Get More Nabisco Mini Oreo Data

Contact us for the latest Nabisco Mini Oreo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Mini Oreo consumers switch to?

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Why do consumers stop buying Nabisco Mini Oreo products?

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Which retailers do Nabisco Mini Oreo shoppers prefer to shop at?

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What motivates consumers to try Nabisco Mini Oreo products?

Research the Nabisco Mini Oreo Target Market

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Who actually buys Nabisco Mini Oreo? Do these consumers match the intended target market of Nabisco Mini Oreo?

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What motivates the target market to buy Nabisco Mini Oreo?

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What other target market should Nabisco Mini Oreo look at?

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Which other brands have a similar target market?

About Our Nabisco Mini Oreo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.