Nabisco Mini Oreo Consumer Insights

Who buys Nabisco Mini Oreo? A Nabisco Mini Oreo consumer is generally very high income, Hispanic, and lower middle age. Nabisco Mini Oreo consumers are more likely to purchase Nabisco Mini Oreo during larger pantry stocking trips. Brands such as Nabisco, Cheez-It, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Mini Oreo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.1%
Total Basket $ (median)
$48.74

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  • Recent demographic data

Nabisco Mini Oreo Consumer Demographics

demographic
index
Female
103
Male
74
<24
65
25-34
88
35-44
121
45-54
94
55-64
72
65+
81
African American
107
Asian
95
Caucasian
95
Hispanic
142
demographic
index
Has Kids
119
No Kids
57
- $20k
88
$20k-40k
92
$40k-60k
96
$60k-80k
94
$80k-100k
104
$100k-125k
112
$125k +
118
No College
94
College
101
Adv. Degree
104

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Nabisco Mini Oreo Basket Affinity & Size

brand
basket affinity
Nabisco 7.0x
Cheez-It 5.4x
Nabisco Chips Ahoy! 5.1x
Hunt's Snack Pack 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
384

Where is Nabisco Mini Oreo Purchased?

channels
index
Club
46
Dollar
184
Drug
67
Food
136
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
98
Food Stamps
136

When is Nabisco Mini Oreo Purchased?

day of week
Sun
16.9%
Mon
14.2%
Tue
12.6%
Wed
12.9%
Thu
12.4%
Fri
15.2%
Sat
15.8%
time of day
Morning
16.4%
Noon
16.5%
Afternoon
33.5%
Evening
27.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Mini Oreo consumers purchase?

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Why do Nabisco Mini Oreo consumers try new brands?

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Where do Nabisco Mini Oreo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Mini Oreo Target Market

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Who actually buys Nabisco Mini Oreo? Do these consumers match the intended target market of Nabisco Mini Oreo?

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What motivates the target market to purchase Nabisco Mini Oreo?

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What other target market should Nabisco Mini Oreo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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