Nabisco Munch Packs Mini Chips Ahoy Consumer Insights

Who buys Nabisco Munch Packs Mini Chips Ahoy?

A Nabisco Munch Packs Mini Chips Ahoy consumer is generally very high income, Hispanic, and lower middle age. Nabisco Munch Packs Mini Chips Ahoy consumers are more likely to purchase Nabisco Munch Packs Mini Chips Ahoy during larger pantry stocking trips. Brands such as YoCrunch, Cheez-It, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Munch Packs Mini Chips Ahoy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.68
% of Basket $ (median)
4.8%
Total Basket $ (median)
$96.53

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Munch Packs Mini Chips Ahoy Consumer Demographics

demographic
index
Female
104
Male
57
<24
65
25-34
63
35-44
135
45-54
112
55-64
54
65+
30
African American
90
Asian
70
Caucasian
103
Hispanic
129
demographic
index
Has Kids
130
No Kids
33
- $20k
64
$20k-40k
61
$40k-60k
77
$60k-80k
88
$80k-100k
138
$100k-125k
138
$125k +
153
No College
90
College
101
Adv. Degree
107

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Nabisco Munch Packs Mini Chips Ahoy Basket Affinity & Size

brand
basket affinity
YoCrunch 5.8x
Cheez-It 5.7x
Yoplait Go-Gurt 5.2x
Sunbeam 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
567

Where is Nabisco Munch Packs Mini Chips Ahoy Purchased?

channels
index
Drug
26
Food
56
Gas & Convenience
1
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.1x
YoCrunch 1.9x
Entenmann's 1.8x
Quaker Chewy 1.7x

How Did They Pay?

method
index
Cash
93
Credit
90
Debit
111
Food Stamps
117

When is Nabisco Munch Packs Mini Chips Ahoy Purchased?

day of week
Sun
21.5%
Mon
14.6%
Tue
9.4%
Wed
11.4%
Thu
12.3%
Fri
12.4%
Sat
18.4%
time of day
Morning
18.6%
Noon
17.4%
Afternoon
31.8%
Evening
24.4%
Late
7.8%

About Our Nabisco Munch Packs Mini Chips Ahoy Consumer Insights

How do we know who buys Nabisco Munch Packs Mini Chips Ahoy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Munch Packs Mini Chips Ahoy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.