Nabisco Munch Packs Mini Chips Ahoy Consumer Insights

Who buys Nabisco Munch Packs Mini Chips Ahoy?

A Nabisco Munch Packs Mini Chips Ahoy consumer is generally very high income, Hispanic, and lower middle age. Nabisco Munch Packs Mini Chips Ahoy consumers are more likely to purchase Nabisco Munch Packs Mini Chips Ahoy during larger pantry stocking trips. Brands such as YoCrunch, Cheez-It, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Munch Packs Mini Chips Ahoy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.68
% of Basket $ (median)
4.8%
Total Basket $ (median)
$96.53

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Munch Packs Mini Chips Ahoy Consumer Demographics

demographic
index
Female
104
Male
57
<24
65
25-34
63
35-44
135
45-54
112
55-64
54
65+
30
African American
90
Asian
70
Caucasian
103
Hispanic
129
demographic
index
Has Kids
130
No Kids
33
- $20k
64
$20k-40k
61
$40k-60k
77
$60k-80k
88
$80k-100k
138
$100k-125k
138
$125k +
153
No College
90
College
101
Adv. Degree
107

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Nabisco Munch Packs Mini Chips Ahoy Basket Affinity & Size

brand
basket affinity
YoCrunch 5.8x
Cheez-It 5.7x
Yoplait Go-Gurt 5.2x
Sunbeam 5.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
567

Where is Nabisco Munch Packs Mini Chips Ahoy Purchased?

channels
index
Drug
26
Food
56
Gas & Convenience
1
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.1x
YoCrunch 1.9x
Entenmann's 1.8x
Quaker Chewy 1.7x

How Did They Pay?

method
index
Cash
93
Credit
90
Debit
111
Food Stamps
117

When is Nabisco Munch Packs Mini Chips Ahoy Purchased?

day of week
Sun
21.5%
Mon
14.6%
Tue
9.4%
Wed
11.4%
Thu
12.3%
Fri
12.4%
Sat
18.4%
time of day
Morning
18.6%
Noon
17.4%
Afternoon
31.8%
Evening
24.4%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Munch Packs Mini Chips Ahoy consumers purchase?

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Why do Nabisco Munch Packs Mini Chips Ahoy consumers try new brands?

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Where do Nabisco Munch Packs Mini Chips Ahoy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Munch Packs Mini Chips Ahoy Target Market

Arrow and target

Who actually buys Nabisco Munch Packs Mini Chips Ahoy? Do these consumers match the intended target market of Nabisco Munch Packs Mini Chips Ahoy?

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What motivates the target market to purchase Nabisco Munch Packs Mini Chips Ahoy?

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What other target market should Nabisco Munch Packs Mini Chips Ahoy look at?

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Which other brands have a similar target market?

About Our Nabisco Munch Packs Mini Chips Ahoy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.