Nabisco Newtons Consumer Insights

Who buys Nabisco Newtons?

A Nabisco Newtons consumer is generally very high income, Caucasian, and senior age. Nabisco Newtons consumers are more likely to purchase Nabisco Newtons during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Newtons Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.6%
Total Basket $ (median)
$66.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Newtons Consumer Demographics

demographic
index
Female
101
Male
94
<24
80
25-34
77
35-44
100
45-54
112
55-64
137
65+
151
African American
87
Asian
56
Caucasian
109
Hispanic
74
demographic
index
Has Kids
97
No Kids
107
- $20k
86
$20k-40k
88
$40k-60k
92
$60k-80k
94
$80k-100k
118
$100k-125k
110
$125k +
119
No College
89
College
101
Adv. Degree
109

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Nabisco Newtons Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 4.7x
Nabisco Wheat Thins 4.7x
Nabisco 4.4x
General Mills Fiber One 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
455

Where is Nabisco Newtons Purchased?

channels
index
Club
33
Dollar
57
Drug
66
Food
157
Gas & Convenience
22
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
97
Food Stamps
90

When is Nabisco Newtons Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
12.7%
Wed
12.2%
Thu
12.1%
Fri
14.2%
Sat
17.0%
time of day
Morning
15.9%
Noon
16.0%
Afternoon
35.1%
Evening
27.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Newtons consumers purchase?

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Why do Nabisco Newtons consumers try new brands?

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Where do Nabisco Newtons consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Newtons Target Market

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Who actually buys Nabisco Newtons? Do these consumers match the intended target market of Nabisco Newtons?

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What motivates the target market to purchase Nabisco Newtons?

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What other target market should Nabisco Newtons look at?

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Which other brands have a similar target market?

About Our Nabisco Newtons Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.