Nabisco Newtons Consumer Insights

Who buys Nabisco Newtons?

A Nabisco Newtons consumer is generally very high income, Caucasian, and senior age. Nabisco Newtons consumers are more likely to purchase Nabisco Newtons during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Wheat Thins, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Newtons Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.69
% of Basket $ (median)
5.6%
Total Basket $ (median)
$66.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Newtons Consumer Demographics

demographic
index
Female
101
Male
94
<24
80
25-34
77
35-44
100
45-54
112
55-64
137
65+
151
African American
87
Asian
56
Caucasian
109
Hispanic
74
demographic
index
Has Kids
97
No Kids
107
- $20k
86
$20k-40k
88
$40k-60k
92
$60k-80k
94
$80k-100k
118
$100k-125k
110
$125k +
119
No College
89
College
101
Adv. Degree
109

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Nabisco Newtons Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 4.7x
Nabisco Wheat Thins 4.7x
Nabisco 4.4x
General Mills Fiber One 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
455

Where is Nabisco Newtons Purchased?

channels
index
Club
33
Dollar
57
Drug
66
Food
157
Gas & Convenience
22
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
General Mills Fiber One 1.4x
Kelloggs Frosted Mini Wheat 1.4x
Entenmann's 1.4x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
97
Food Stamps
90

When is Nabisco Newtons Purchased?

day of week
Sun
18.1%
Mon
13.8%
Tue
12.7%
Wed
12.2%
Thu
12.1%
Fri
14.2%
Sat
17.0%
time of day
Morning
15.9%
Noon
16.0%
Afternoon
35.1%
Evening
27.1%
Late
5.9%

Get More Nabisco Newtons Data

Contact us for the latest Nabisco Newtons consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Newtons consumers switch to?

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Research the Nabisco Newtons Target Market

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Who actually buys Nabisco Newtons? Do these consumers match the intended target market of Nabisco Newtons?

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What motivates the target market to buy Nabisco Newtons?

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What other target market should Nabisco Newtons look at?

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Which other brands have a similar target market?

About Our Nabisco Newtons Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.