Nabisco Nilla Consumer Insights

Who buys Nabisco Nilla?

A Nabisco Nilla consumer is generally very high income, African American, and lower middle age. Nabisco Nilla consumers are more likely to purchase Nabisco Nilla during larger pantry stocking trips. Brands such as Jello, Cool Whip, and Nabisco Ritz also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Nilla Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.6%
Total Basket $ (median)
$70.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Nilla Consumer Demographics

demographic
index
Female
102
Male
82
<24
62
25-34
82
35-44
111
45-54
104
55-64
110
65+
96
African American
160
Asian
60
Caucasian
101
Hispanic
99
demographic
index
Has Kids
109
No Kids
80
- $20k
79
$20k-40k
84
$40k-60k
96
$60k-80k
96
$80k-100k
109
$100k-125k
109
$125k +
130
No College
90
College
100
Adv. Degree
112

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Nabisco Nilla Basket Affinity & Size

brand
basket affinity
Jello 6.6x
Cool Whip 6.1x
Nabisco Ritz 4.8x
Cheez-It 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
465

Where is Nabisco Nilla Purchased?

channels
index
Club
86
Dollar
84
Drug
23
Food
150
Gas & Convenience
12
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
102
Food Stamps
132

When is Nabisco Nilla Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.6%
Wed
12.5%
Thu
12.0%
Fri
15.3%
Sat
16.8%
time of day
Morning
15.6%
Noon
17.0%
Afternoon
35.1%
Evening
26.7%
Late
5.7%

Get More Nabisco Nilla Data

Contact us for the latest Nabisco Nilla consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nabisco Nilla consumers switch to?

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Why do consumers stop buying Nabisco Nilla products?

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Which retailers do Nabisco Nilla shoppers prefer to shop at?

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What motivates consumers to try Nabisco Nilla products?

Research the Nabisco Nilla Target Market

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Who actually buys Nabisco Nilla? Do these consumers match the intended target market of Nabisco Nilla?

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What motivates the target market to purchase Nabisco Nilla?

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What other target market should Nabisco Nilla look at?

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Which other brands have a similar target market?

About Our Nabisco Nilla Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.