Nabisco Nutter Butter Consumer Insights

Who buys Nabisco Nutter Butter?

A Nabisco Nutter Butter consumer is generally median income, Caucasian, and senior age. Nabisco Nutter Butter consumers are more likely to purchase Nabisco Nutter Butter during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Oreo, and Nabisco also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Nutter Butter Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Nutter Butter Consumer Demographics

demographic
index
Female
101
Male
86
<24
79
25-34
84
35-44
106
45-54
112
55-64
97
65+
116
African American
91
Asian
69
Caucasian
106
Hispanic
77
demographic
index
Has Kids
104
No Kids
92
- $20k
96
$20k-40k
101
$40k-60k
105
$60k-80k
110
$80k-100k
95
$100k-125k
99
$125k +
84
No College
112
College
100
Adv. Degree
85

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Nabisco Nutter Butter Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 11.3x
Nabisco Oreo 8.3x
Nabisco 7.3x
Nabisco Ritz 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
415

Where is Nabisco Nutter Butter Purchased?

channels
index
Club
40
Dollar
299
Drug
85
Food
119
Gas & Convenience
64
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Hawaiian Punch 1.4x
Fritos 1.4x
Hostess 1.4x

How Did They Pay?

method
index
Cash
117
Credit
91
Debit
96
Food Stamps
146

When is Nabisco Nutter Butter Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.6%
Wed
13.5%
Thu
12.5%
Fri
15.1%
Sat
16.2%
time of day
Morning
14.8%
Noon
15.5%
Afternoon
33.3%
Evening
29.3%
Late
7.0%

About Our Nabisco Nutter Butter Consumer Insights

How do we know who buys Nabisco Nutter Butter? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Nutter Butter consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.