Nabisco Nutter Butter Consumer Insights

Who buys Nabisco Nutter Butter?

A Nabisco Nutter Butter consumer is generally median income, Caucasian, and senior age. Nabisco Nutter Butter consumers are more likely to purchase Nabisco Nutter Butter during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Oreo, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Nutter Butter Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.15

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Nutter Butter Consumer Demographics

demographic
index
Female
101
Male
86
<24
79
25-34
84
35-44
106
45-54
112
55-64
97
65+
116
African American
91
Asian
69
Caucasian
106
Hispanic
77
demographic
index
Has Kids
104
No Kids
92
- $20k
96
$20k-40k
101
$40k-60k
105
$60k-80k
110
$80k-100k
95
$100k-125k
99
$125k +
84
No College
112
College
100
Adv. Degree
85

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Nabisco Nutter Butter Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 11.3x
Nabisco Oreo 8.3x
Nabisco 7.3x
Nabisco Ritz 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
415

Where is Nabisco Nutter Butter Purchased?

channels
index
Club
40
Dollar
299
Drug
85
Food
119
Gas & Convenience
64
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Hawaiian Punch 1.4x
Fritos 1.4x
Hostess 1.4x

How Did They Pay?

method
index
Cash
117
Credit
91
Debit
96
Food Stamps
146

When is Nabisco Nutter Butter Purchased?

day of week
Sun
17.2%
Mon
12.8%
Tue
12.6%
Wed
13.5%
Thu
12.5%
Fri
15.1%
Sat
16.2%
time of day
Morning
14.8%
Noon
15.5%
Afternoon
33.3%
Evening
29.3%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Nutter Butter consumers purchase?

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Why do Nabisco Nutter Butter consumers try new brands?

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Where do Nabisco Nutter Butter consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Nutter Butter Target Market

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Who actually buys Nabisco Nutter Butter? Do these consumers match the intended target market of Nabisco Nutter Butter?

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What motivates the target market to purchase Nabisco Nutter Butter?

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What other target market should Nabisco Nutter Butter look at?

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Which other brands have a similar target market?

About Our Nabisco Nutter Butter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.