Nabisco Nutter Butter Bites Consumer Insights

Who buys Nabisco Nutter Butter Bites? A Nabisco Nutter Butter Bites consumer is generally median income, African American, and lower middle age. Nabisco Nutter Butter Bites consumers are more likely to purchase Nabisco Nutter Butter Bites during larger pantry stocking trips. Brands such as Cheez-It, Mott's, and Pepperidge Farm Goldfish also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Nutter Butter Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$51.92

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  • Recent demographic data

Nabisco Nutter Butter Bites Consumer Demographics

demographic
index
Female
103
Male
73
<24
85
25-34
99
35-44
111
45-54
96
55-64
78
65+
59
African American
118
Asian
115
Caucasian
101
Hispanic
69
demographic
index
Has Kids
108
No Kids
82
- $20k
98
$20k-40k
107
$40k-60k
93
$60k-80k
116
$80k-100k
86
$100k-125k
110
$125k +
84
No College
100
College
101
Adv. Degree
95

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Nabisco Nutter Butter Bites Basket Affinity & Size

brand
basket affinity
Cheez-It 5.5x
Mott's 5.3x
Pepperidge Farm Goldfish 5.2x
Nabisco Triscuit 5.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
387

Where is Nabisco Nutter Butter Bites Purchased?

channels
index
Club
0
Dollar
121
Drug
74
Food
113
Gas & Convenience
95
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x
Fritos 1.4x

How Did They Pay?

method
index
Cash
121
Credit
88
Debit
96
Food Stamps
131

When is Nabisco Nutter Butter Bites Purchased?

day of week
Sun
14.2%
Mon
12.8%
Tue
12.7%
Wed
13.0%
Thu
13.4%
Fri
18.4%
Sat
15.4%
time of day
Morning
16.0%
Noon
15.3%
Afternoon
31.8%
Evening
29.6%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Nutter Butter Bites consumers purchase?

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Why do Nabisco Nutter Butter Bites consumers try new brands?

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Where do Nabisco Nutter Butter Bites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Nutter Butter Bites Target Market

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Who actually buys Nabisco Nutter Butter Bites? Do these consumers match the intended target market of Nabisco Nutter Butter Bites?

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What motivates the target market to purchase Nabisco Nutter Butter Bites?

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What other target market should Nabisco Nutter Butter Bites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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