Nabisco Oreo Consumer Insights

Who buys Nabisco Oreo?

A Nabisco Oreo consumer is generally very high income, Hispanic, and upper middle age. Nabisco Oreo consumers are more likely to purchase Nabisco Oreo during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Oreo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.30

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Oreo Consumer Demographics

demographic
index
Female
100
Male
97
<24
97
25-34
91
35-44
106
45-54
107
55-64
89
65+
89
African American
102
Asian
96
Caucasian
100
Hispanic
105
demographic
index
Has Kids
108
No Kids
82
- $20k
90
$20k-40k
94
$40k-60k
94
$60k-80k
103
$80k-100k
103
$100k-125k
104
$125k +
113
No College
99
College
101
Adv. Degree
98

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Nabisco Oreo Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 6.5x
Nabisco 4.1x
Pop-Tarts 3.8x
YoCrunch 3.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
413

Where is Nabisco Oreo Purchased?

channels
index
Beauty
1
Club
75
Dollar
117
Drug
44
Food
143
Gas & Convenience
27
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Chips Ahoy! 1.2x
Pop-Tarts 1.2x
Dannon Danimals 1.2x
YoCrunch 1.2x

How Did They Pay?

method
index
Cash
101
Credit
100
Debit
97
Food Stamps
133

When is Nabisco Oreo Purchased?

day of week
Sun
16.9%
Mon
13.0%
Tue
12.6%
Wed
12.8%
Thu
12.8%
Fri
15.1%
Sat
16.7%
time of day
Morning
13.8%
Noon
15.8%
Afternoon
34.0%
Evening
29.7%
Late
6.7%

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Find Answers to Questions

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Which brands do Nabisco Oreo consumers switch to?

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Why do consumers stop buying Nabisco Oreo products?

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Which retailers do Nabisco Oreo shoppers prefer to shop at?

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What motivates consumers to try Nabisco Oreo products?

Research the Nabisco Oreo Target Market

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Who actually buys Nabisco Oreo? Do these consumers match the intended target market of Nabisco Oreo?

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What motivates the target market to buy Nabisco Oreo?

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What other target market should Nabisco Oreo look at?

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Which other brands have a similar target market?

About Our Nabisco Oreo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.