Nabisco Oreo Double Stuf Consumer Insights

Who buys Nabisco Oreo Double Stuf?

A Nabisco Oreo Double Stuf consumer is generally slightly higher income, Caucasian, and upper middle age. Nabisco Oreo Double Stuf consumers are more likely to purchase Nabisco Oreo Double Stuf during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Oreo, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Oreo Double Stuf Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.47

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Oreo Double Stuf Consumer Demographics

demographic
index
Female
102
Male
80
<24
102
25-34
95
35-44
103
45-54
110
55-64
88
65+
68
African American
83
Asian
49
Caucasian
107
Hispanic
94
demographic
index
Has Kids
108
No Kids
81
- $20k
94
$20k-40k
98
$40k-60k
97
$60k-80k
104
$80k-100k
105
$100k-125k
104
$125k +
96
No College
100
College
101
Adv. Degree
94

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Nabisco Oreo Double Stuf Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 6.4x
Nabisco Oreo 5.9x
Kelloggs Pop Tarts 4.4x
Nabisco Wheat Thins 3.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
422

Where is Nabisco Oreo Double Stuf Purchased?

channels
index
Club
1
Dollar
164
Drug
79
Food
123
Gas & Convenience
25
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
General Mills Lucky Charms 1.3x
Kelloggs Froot Loops 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
109
Credit
89
Debit
103
Food Stamps
131

When is Nabisco Oreo Double Stuf Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
12.6%
Wed
12.2%
Thu
12.7%
Fri
15.4%
Sat
17.2%
time of day
Morning
13.1%
Noon
14.9%
Afternoon
33.2%
Evening
31.2%
Late
7.7%

About Our Nabisco Oreo Double Stuf Consumer Insights

How do we know who buys Nabisco Oreo Double Stuf? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Oreo Double Stuf consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.