Nabisco Oreo Double Stuf Consumer Insights

Who buys Nabisco Oreo Double Stuf? A Nabisco Oreo Double Stuf consumer is generally slightly higher income, Caucasian, and upper middle age. Nabisco Oreo Double Stuf consumers are more likely to purchase Nabisco Oreo Double Stuf during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Nabisco Oreo, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Oreo Double Stuf Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.47

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  • Recent demographic data

Nabisco Oreo Double Stuf Consumer Demographics

demographic
index
Female
102
Male
80
<24
102
25-34
95
35-44
103
45-54
110
55-64
88
65+
68
African American
83
Asian
49
Caucasian
107
Hispanic
94
demographic
index
Has Kids
108
No Kids
81
- $20k
94
$20k-40k
98
$40k-60k
97
$60k-80k
104
$80k-100k
105
$100k-125k
104
$125k +
96
No College
100
College
101
Adv. Degree
94

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Nabisco Oreo Double Stuf Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 6.4x
Nabisco Oreo 5.9x
Kelloggs Pop Tarts 4.4x
Nabisco Wheat Thins 3.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
422

Where is Nabisco Oreo Double Stuf Purchased?

channels
index
Club
1
Dollar
164
Drug
79
Food
123
Gas & Convenience
25
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
General Mills Lucky Charms 1.3x
Kelloggs Froot Loops 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
109
Credit
89
Debit
103
Food Stamps
131

When is Nabisco Oreo Double Stuf Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
12.6%
Wed
12.2%
Thu
12.7%
Fri
15.4%
Sat
17.2%
time of day
Morning
13.1%
Noon
14.9%
Afternoon
33.2%
Evening
31.2%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Oreo Double Stuf consumers purchase?

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Why do Nabisco Oreo Double Stuf consumers try new brands?

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Where do Nabisco Oreo Double Stuf consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Oreo Double Stuf Target Market

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Who actually buys Nabisco Oreo Double Stuf? Do these consumers match the intended target market of Nabisco Oreo Double Stuf?

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What motivates the target market to purchase Nabisco Oreo Double Stuf?

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What other target market should Nabisco Oreo Double Stuf look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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