Nabisco Oreo Heads Or Tails Consumer Insights

Who buys Nabisco Oreo Heads Or Tails?

A Nabisco Oreo Heads Or Tails consumer is generally slightly higher income, African American, and upper middle age. Nabisco Oreo Heads Or Tails consumers are more likely to purchase Nabisco Oreo Heads Or Tails during larger pantry stocking trips. Brands such as Nabisco Oreo, Archer Farms, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Oreo Heads Or Tails Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Oreo Heads Or Tails Consumer Demographics

demographic
index
Female
100
Male
105
<24
78
25-34
94
35-44
99
45-54
121
55-64
82
65+
103
African American
101
Asian
85
Caucasian
101
Hispanic
100
demographic
index
Has Kids
104
No Kids
92
- $20k
97
$20k-40k
92
$40k-60k
96
$60k-80k
95
$80k-100k
114
$100k-125k
100
$125k +
111
No College
91
College
105
Adv. Degree
88

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Nabisco Oreo Heads Or Tails Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 11.6x
Archer Farms 5.5x
Weight Watchers Smart Ones 5.4x
Perdue 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
460

Where is Nabisco Oreo Heads Or Tails Purchased?

channels
index
Drug
30
Food
114
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
YoCrunch 1.8x
Smart Balance 1.7x
Snyders Of Hanover 1.6x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
104
Food Stamps
116

When is Nabisco Oreo Heads Or Tails Purchased?

day of week
Sun
19.1%
Mon
13.7%
Tue
12.2%
Wed
11.5%
Thu
11.8%
Fri
14.4%
Sat
17.4%
time of day
Morning
13.7%
Noon
15.3%
Afternoon
33.6%
Evening
30.7%
Late
6.7%

About Our Nabisco Oreo Heads Or Tails Consumer Insights

How do we know who buys Nabisco Oreo Heads Or Tails? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Oreo Heads Or Tails consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.