Nabisco Oreo Heads Or Tails Consumer Insights

Who buys Nabisco Oreo Heads Or Tails?

A Nabisco Oreo Heads Or Tails consumer is generally slightly higher income, African American, and upper middle age. Nabisco Oreo Heads Or Tails consumers are more likely to purchase Nabisco Oreo Heads Or Tails during larger pantry stocking trips. Brands such as Nabisco Oreo, Archer Farms, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Oreo Heads Or Tails Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Oreo Heads Or Tails Consumer Demographics

demographic
index
Female
100
Male
105
<24
78
25-34
94
35-44
99
45-54
121
55-64
82
65+
103
African American
101
Asian
85
Caucasian
101
Hispanic
100
demographic
index
Has Kids
104
No Kids
92
- $20k
97
$20k-40k
92
$40k-60k
96
$60k-80k
95
$80k-100k
114
$100k-125k
100
$125k +
111
No College
91
College
105
Adv. Degree
88

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Nabisco Oreo Heads Or Tails Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 11.6x
Archer Farms 5.5x
Weight Watchers Smart Ones 5.4x
Perdue 5.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
460

Where is Nabisco Oreo Heads Or Tails Purchased?

channels
index
Drug
30
Food
114
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.8x
YoCrunch 1.8x
Smart Balance 1.7x
Snyders Of Hanover 1.6x

How Did They Pay?

method
index
Cash
98
Credit
93
Debit
104
Food Stamps
116

When is Nabisco Oreo Heads Or Tails Purchased?

day of week
Sun
19.1%
Mon
13.7%
Tue
12.2%
Wed
11.5%
Thu
11.8%
Fri
14.4%
Sat
17.4%
time of day
Morning
13.7%
Noon
15.3%
Afternoon
33.6%
Evening
30.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Oreo Heads Or Tails consumers purchase?

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Why do Nabisco Oreo Heads Or Tails consumers try new brands?

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Where do Nabisco Oreo Heads Or Tails consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Oreo Heads Or Tails Target Market

Arrow and target

Who actually buys Nabisco Oreo Heads Or Tails? Do these consumers match the intended target market of Nabisco Oreo Heads Or Tails?

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What motivates the target market to purchase Nabisco Oreo Heads Or Tails?

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What other target market should Nabisco Oreo Heads Or Tails look at?

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Which other brands have a similar target market?

About Our Nabisco Oreo Heads Or Tails Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.