Nabisco Premium Consumer Insights

Who buys Nabisco Premium?

A Nabisco Premium consumer is generally very high income, African American, and senior age. Nabisco Premium consumers are more likely to purchase Nabisco Premium during larger pantry stocking trips. Brands such as Nabisco Ritz, Campbells, and Progresso also tend to be purchased in the same trip. See sample consumer insights data below.

Nabisco Premium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nabisco Premium Consumer Demographics

demographic
index
Female
100
Male
99
<24
89
25-34
74
35-44
94
45-54
115
55-64
151
65+
186
African American
109
Asian
50
Caucasian
105
Hispanic
103
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
89
$40k-60k
96
$60k-80k
99
$80k-100k
103
$100k-125k
108
$125k +
118
No College
106
College
99
Adv. Degree
99

Understand Nabisco Premium Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nabisco Premium Basket Affinity & Size

brand
basket affinity
Nabisco Ritz 5.2x
Campbells 4.6x
Progresso 4.4x
Sunbeam 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
451

Where is Nabisco Premium Purchased?

channels
index
Club
60
Dollar
130
Drug
52
Food
127
Gas & Convenience
19
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Cool Whip 1.3x
Vlasic 1.3x
Fritos 1.3x

How Did They Pay?

method
index
Cash
112
Credit
88
Debit
105
Food Stamps
109

When is Nabisco Premium Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
13.1%
Wed
12.2%
Thu
11.9%
Fri
14.4%
Sat
16.8%
time of day
Morning
15.5%
Noon
17.5%
Afternoon
35.7%
Evening
25.8%
Late
5.5%

About Our Nabisco Premium Consumer Insights

How do we know who buys Nabisco Premium? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nabisco Premium consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.