Nabisco Premium Consumer Insights

Who buys Nabisco Premium? Nabisco Premium consumers are generally very high income, African American, and senior age. Nabisco Premium consumers are more likely to purchase Nabisco Premium during larger pantry stocking trips. Brands such as Nabisco Ritz, Campbells, and Progresso also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Premium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.9%
Total Basket $ (median)
$64.04

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Premium Consumer Demographics

demographic
index
Female
100
Male
99
<24
89
25-34
74
35-44
94
45-54
115
55-64
151
65+
186
African American
109
Asian
50
Caucasian
105
Hispanic
103
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
89
$40k-60k
96
$60k-80k
99
$80k-100k
103
$100k-125k
108
$125k +
118
No College
106
College
99
Adv. Degree
99

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Nabisco Premium Basket Affinity & Size

brand
basket affinity
Nabisco Ritz 5.2x
Campbells 4.6x
Progresso 4.4x
Sunbeam 4.2x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
451

Where is Nabisco Premium Purchased?

channels
index
Club
60
Dollar
130
Drug
52
Food
127
Gas & Convenience
19
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Cool Whip 1.3x
Vlasic 1.3x
Fritos 1.3x

How Did They Pay?

method
index
Cash
112
Credit
88
Debit
105
Food Stamps
109

When is Nabisco Premium Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
13.1%
Wed
12.2%
Thu
11.9%
Fri
14.4%
Sat
16.8%
time of day
Morning
15.5%
Noon
17.5%
Afternoon
35.7%
Evening
25.8%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Premium consumers purchase?

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Why do Nabisco Premium consumers try new brands?

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Where do Nabisco Premium consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Premium Target Market

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Who actually buys Nabisco Premium? Do these consumers match the intended target market of Nabisco Premium?

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What motivates the target market to purchase Nabisco Premium?

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What other target market should Nabisco Premium look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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